FREE CASH PRIZE DRAW FOR MACHINE PLAYERS FROM GAMES MEDIA
Digital gaming machines supplier Games Media ran a free prize draw to give its pub customers a boost in the run up to Christmas and received over 3,000 unique registrations during the four-week promotion. Pubs with Games Media’s JU!CE video amusement with prizes (VAWP) machines invited customers to register their details via the terminal’s touchscreen to be entered into the prize draw to win £1,000. The draw took place just before Christmas and Martyn Wild who entered at The Oxford pub in Macclesfield was the lucky winner.
Entrants were easily directed through the registration process from touching a treasure chest that appeared on the main menu page. They simply had to enter contact details including a mobil number which was used to validate their entry. Matt Rushton, Games Media’s marketing manager, said: “The sweepstake promotion we ran in the summer was a phenomenal success. We compiled the contact details of over 8,000 players and this Christmas promotion has helped us add to that so we now have the details of an additional 2,500 players who have opted in to receiving information from us. “This type of activity highlights the benefits of digital machines. Building our player database is a fantastic way of supporting our customers in increasing the machine usage in their venues, and in turn, maximising revenues. We can more effectively target machine players and inform them about new games and run promotions to encourage repeat play.” The cost effective way of communicating directly with players via text message has been proven to encourage additional play on the machines as players make a direct response to the messages they receive. Matt added: “Our customers can also access the player lists and use a texting function for further marketing initiatives to drive footfall and ultimately revenue, something analogue gaming machine providers simply can’t offer.” Games Media is a leading provider of server based digital gaming and entertainment solutions for the pub retail sector with around 2,500 VAWP and skill with prizes (SWP) terminals in operation in pub venues across the country. The company is a wholly-owned subsidiary of Scientific Games Corporation [NASDAQ: SGMS].

GAMING HEAVY WEIGHTS GIVE BACKING TO ICE EXPO

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LONDON – December, 2010

Sister companies The Global Draw and Games Media, both wholly owned subsidiaries of
Scientific Games Corporation [Nasdaq: SGMS], are delighted to announce they are once
again joining forces on one giant stand to support the industry and January’s ICE Totally
Gaming Expo taking place at London’s Earls Court Exhibition Centre (25 - 27 January 2011).

Executive Chairman Steve Frater and Chief Executive Officer Ian Timmis will be joined by
The Global Draw’s Managing Director, Phil Horne; Managing Director of International Business,
Gareth Phillips and Games Media’s Managing Director, Andrew Ludlow along with members
from all supporting functions of the business.

Phil Horne said: “We will be exhibiting our full collection of pioneering server-based gaming
machines, which are fully networked to UK betting shops and international gaming venues.
All of the machines will feature a full quota of B2 and B3 games, including exclusive new
releases as well as existing player favourites.  

“Following this year’s announcement of our partnership with Videobet, we are excited to
showcase our new platform, which hosts an impressive range of functionalities for both
our existing and potential customers. This added value should benefit all of our customers
and help support a boost to cash box revenues in 2011.”

Reinforcing their support for the show, Gareth Phillips said: “ICE is a perfect opportunity for
networking at all levels across various markets.  Our aim is to use the uniquely international
character of ICE to forge relationships with representatives from over 100 nations, to extend
the global reach of our products.

“The international nature of the show holds considerable appeal for us and makes it a perfect
platform to showcase the gaming solutions we have pioneered in the UK betting shop industry
and demonstrate how easily and effectively they can be transferred into emerging gaming
markets worldwide.”

The Beautiful Game Looking Good In The Pub

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LONDON – 28 June, 2010

The nation’s great summer of sport is coming off the pitch and into the pub courtesy of
Games Media. The company’s latest VAWP game is called Cash Cup, Road to Glory and

available exclusively on the JU!CE fruit machine.

 

Cash Cup has a fun football theme and a range of innovative features designed to bring

that theme alive for players.  These include a Penalty Shootout bonus game where players

must shoot a ball at an on-screen target to reveal a prize.

 

Rick Mountney, Games Media’s group development director, said: “Cash Cup has been
designed by our in house development team to build on the popularity of the World Cup,

a major business driver for pubs this summer.

“It is an event that is generating interest across the country, so a title with an array of fun

football themed features and bonus games should go down extremely well.  This flexibility

to prepare and upload exclusive seasonal content also highlights a key benefit of operating

a multigame system on a digital platform such as JU!CE.”

Cash Cup has adjustable stakes from 25p up to £1 per single game and five different win

lines over a set of five reels.  Prizes can be exchanged in order to enter the game’s Cash Cup

feature, which is also unlocked by collecting five Cash Up symbols anywhere in the reels. Once

inside, the player must choose a number of cups and then decide whether to take their hidden

value as a prize or accept an offer for them.

 

Games Media is a wholly-owned subsidiary Scientific Games Corporation [Nasdaq: SGMS].

It provides server based, digital gaming machines to UK pubs and is spearheading the transition

from analogue to digital gaming technology.

 

10,000 Players Go Football Crazy For World Cup Sweepstake

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LONDON – 28 June 2010

Not deterred by England’s poor performance, or the constant drone of the Vuvuzela, pub customers
across the country are relishing the opportunity to combine their love of football with machine gaming.

Games Media is running a national World Cup sweepstake via its JU!CE video amusement with prizes
(VAWP) machines, which culminates in a free prize draw at the end of the tournament.

An impressive 10,000 registrations were secured for the competition in the build up to the start of the
World Cup.  Each participant has been assigned a World Cup nation at random and those holding
the eventual World Cup winner will go into a prize draw to win a holiday to one of the semi-finalist
countries.  

 

Christine Jinks, Games Media’s marketing director, said: “The player response to the sweepstake has been

tremendous and to achieve 10,000 registrations over a four week period from an estate with 1,800 JU!CE

machines is a great result.

“The idea behind the promotion is to ensure that machines aren’t overlooked in pubs while the World Cup
is running, plus maximise the opportunity of footfall in venues and enhance the overall experience of

enjoying live football at your local.

“Players signed up for the sweepstake directly on the terminal, which is a first for us in terms of using

JU!CE for data capture purposes and means that we are able to communicate with the player via text

message throughout the tournament.

“We have been using texts to remind them about the machines in venue around key fixtures and inform

them about forthcoming game releases and their special features to drum up interest in new titles.

“Longer term this mechanic has tremendous potential, not just for us and our machine specific

promotional activity but for the host venue and how they market their products and customer offer.”

 

NEW GAME IS SPOT ON

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LONDON – 25 October 2010

The search is over for Games Media’s latest game for pub customers.  

The company’s latest SWP game, exclusively designed and built by the in-house development team,
is Spot It, a fantastic skill with prize (SWP) game based on observation.   

Available exclusively to Games Media’s pub estate, players simply have to find items in a cartoon
jumble to win cash prizes.

Rick Mountney, Games Media’s director of content development, said: “Our busy development team are
constantly coming up with new games and following them through from initial concept to implementation
stage.

“Spot It is our latest exciting release, aimed to grow the player base and add to our SWP portfolio by
appealing to both regular and casual gamers of all ages.”

Players must find items within time limits to move up through the levels to gain as many points as
possible until they hit the target needed to move through to the cash game. In the cash game, players
have to spot a set of 3 matching values to win that prize, up to a maximum of £10.

Three hints are available to help players along the way but if they make an error they will receive a
time penalty.

Games Media, a wholly-owned subsidiary Scientific Games Corporation [Nasdaq: SGMS], provides server based, digital gaming machines to UK pubs and is spearheading the transition from analogue to digital gaming technology.

New Appointment To Take Games Media Forward

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LONDON – 20 October, 2010 –

Digital gaming machine specialist Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Nick Pringle as director of business development.

He will be overseeing the business development and income management teams and will be developing relationships with both existing and potential retailers and licensees.

Nick joins the company with a wealth of experience from the drinks industry, both on and off trade to strengthen
the existing teams. He began his career 15 years ago with Whitbread and most recently was overseeing international sales for Gaymer Cider Co working with leading brands such as Stella Artois, Becks, Tennents, Gaymers and Blackthorn. 
Ian Shreeve, the company’s director of operations, said: “I am delighted to announce Nick’s appointment.
He joins us with a fantastic history within the drinks sector and is keen to demonstrate his commitment to
our digital offer through developing the business and maximising all opportunities.

“He joins us at an exciting time and his role is pivotal in taking the business forward as we continue to
expand and lead in the digital market.”   Nick says: “I am delighted to have joined a passionate team within
a company with a fantastic brand and product offering and am looking forward to working with key industry
partners in these challenging times.

Established in 2003, Games Media specialises in the supply of server based, digital gaming and entertainment solutions to UK pubs

World Cup Sweepstake Winner Annouced

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LONDON – 2 September, 2010
Games Media added a bit of extra kick to this year’s World Cup by running a national
sweepstake on behalf of its pub customers via its JU!CE video amusement with prizes (VAWP)
machines.

For the first time, players could sign up for a promotion directly on terminals. Using JU!CE for
data capture purposes in this way meant Games Media could communicate with each player
via text message throughout the tournament.

An impressive 11,000 registrations were secured for the competition in the run up to the World
Cup Each participant was assigned a World Cup nation at random and those holding Spain, the
eventual World Cup winner, went into the draw for the top prize of a holiday to one of
the semi-finalist countries.

Richard Baker from Chester scooped the holiday and chose a trip to Spain over Uruguay, Germany
or the Netherlands after entering the sweepstake in his local Marston’s pub, The Spital Vaults in
Chester.

Richard said: “I was delighted to win the top prize. The promotion was a great way to get people
interested in the gaming machines during the World Cup. It was really easy to enter and gave me
another team to support when England were knocked out!”

Dean Morfitt from Sheffield won the runner-up prize of all-expenses paid VIP trip to see England play
at Wembley in a European Championship qualifier this autumn.

Ben Bowers, Games Media’s business development manager for the North West, said: “The player
response to the sweepstake was tremendous and to achieve 11,000 registrations over a four week
period from an estate with 1,800 JU!CE machines is a great result.

“The promotion resulted in the machines not being overlooked in pubs while the World Cup was running
and maximised the opportunity of footfall in venues and added an extra dimension to the overall
experience of enjoying live football at your local pub.”

Games Media, a wholly-owned subsidiary of Scientific Games Corporation (Nasdaq: SGMS) is a leading
provider of server based digital gaming and entertainment solutions for the pub retail sector with around
2,500 VAWP and skill with prizes (SWP) terminals in operation in pub venues across the country.

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SCIENTIFIC GAMES COMPLETES ACQUISITION OF BARCREST
Acquisition unites two of the UK’s leading games companies to extend content to new entertainment venues
and geographies

LONDON – 23 SEPTEMBER 2011
Scientific Games Corporation (Nasdaq: SGMS) (“Scientific Games” or the “Company”) announced today the completion of its acquisition of Barcrest Group Limited (“Barcrest”), a leading supplier of gaming content and
machines in Europe.

Barcrest will be integrated into Scientific Games’ wholly owned UK subsidiaries, The Global Draw and
Games Media, which supply, operate and service over 29,000 gaming terminals globally. Barcrest had
an installed base of over 5,000 terminals as of June 30, 2011.

The acquisition of Barcrest will extend the Company’s reach to new licensed betting offices and pub locations,
as well as complementary venues, such as bingo halls and other gaming centres.

Ian Timmis, CEO of The Global Draw and Games Media commented, “Over the last 40 years, Barcrest has created
an expansive library of game content for the leisure industry and we’re delighted that this acquisition will enhance the Scientific Games gaming group portfolio.”

Timmis continued, “By combining our content with Barcrest’s, delivering it through state-of-the-art networks and offering exceptional operational and service support, we expect to offer our customers significantly enhanced
products and services.”

The acquisition will also expand The Global Draw and Games Media’s international reach by providing access
to the video lottery industry in Italy and the Czech Republic.

Additionally, Barcrest provides an existing base of business in interactive gaming, where game content is currently
available through internet, mobile and other digital delivery channels.

 

Games Media Announces Trail Agreement With Stonegate Pub Company

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LONDON – 14 April, 2011 –
Leading digital gaming terminals supplier Games Media is delighted to announce a trial digital
gaming agreement with Stonegate Pub Company, the operator of over 300 pubs and bars across
the U.K.

Recognising the unique opportunities that digital gaming offers retailers to engage their machine
players and drive machine profitability, Stonegate has agreed to trial Games Media’s digital solution
in a number of venues, including its Scream branded pubs, with a plan to roll out to additional locations.

The pubs will receive a combination of Games Media’s JU!CE digital amusement with prizes (VAWP)
terminals and IND:E II skill with prizes (SWP) terminals, both incorporating Games Media’s highly
successful Ticket Out payment solution.

Bill Knowles, who is responsible for the development of new business partnerships for Games Media
said, “Stonegate Pub Company is a very progressive high street pub retailer and this represents an
excellent strategic fit for both Games Media and Stonegate. Both partners are keen to work together
to ensure that the deployment of new gaming technologies delivers improved revenues and a compelling
consumer experience.”

“Games Media’s digital platform broadens the customer entertainment offer through high quality, engaging
game content appealing to a wide audience. Converting to digital terminals has proven to increase machine
profits and we are delighted to be assisting Stonegate in reaping the benefits of digital gaming.”

Throughout the trial, Stonegate will be able to take advantage of a fully connected gaming estate, Ticket Out
and various promotional initiatives run by Games Media. Installations will take place in time for Stonegate to
benefit from the company’s Spring Giveaway promotion, which is designed to drive machine traffic while
capturing player data. This can be used to effectively target machine players, informing them about new
games and promotions, and to encourage repeat play.

CLEAR SIGNPOSTING POINTS THE WAY TO IMPROVED MACHINE INCOME

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LONDON – 26 May, 2010 –

Digital gaming specialist Games Media has devised a new, easier to navigate menu for its
video amusement with prizes (VAWP) machine Juice.

Launched following extensive customer and machine player research, the new menu splits all
Juice games into two distinct categories, Casino Games and Classic Games.

An additional Feature Game slot also heads up the menu, which can be used to promote the
most popular games and new releases.

The options greet players on arrival at the machine, directing them to the style of game they
most enjoy playing via touch screen navigation.

Games Media’s marketing director Christine Jinks said: “Regular players told us they were looking
for a simple way to find their preferred games, while new players wanted clear direction as to the
type of games available. Segmenting them into popular styles was the obvious solution.

“The chosen categories tap into what the majority of people want from a machine game – casino
style games with familiar themes and classic spinning reel games which boast an array of exciting
features for the more experienced player to enjoy.

“From the venue’s perspective, the ability to clearly flag up a regular feature game helps increase
awareness of their gaming offer. It can also be used in tandem with our tailored attract screens for
venues to encourage trial of a game the player might otherwise have bypassed.

“The beauty of our products is that we can regularly refresh them in terms of menus, content and
player messaging. This provides the very best gaming experience and allows us to attract new players
to pubs from other gaming markets.”

Recent VAWP game releases from Games Media include:

Casino Crazy, a current ‘Feature Game’ which has a fun casino theme. The game has three reels with
up to five win lines and the player can adjust their stake of play from 25p up to £1. The main feature
requires the player to move around the game board collecting chips for cash and bonuses.
• Based on the popular board game, BATTLESHIP is an exciting new title in the ‘Classic Game’ category
licensed by Hasbro. The game is packed full of fantastic features which are accessed after gaining a reel
win or by collecting three ‘Anchor’ symbols. The feature board offers the player cash shots, feature shots
and nudges as they move around. There are also two further features – Battleships and Cash for Splash
• which enhance the playing experience and create additional chances to win prizes.

Games Media is a leading provider of server based digital gaming and entertainment solutions for the
pub retail sector and a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS].

 

Games Media Launches Spring Giveaway

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LONDON – 18 April, 2011 –

Digital gaming terminals supplier Games Media is running a spring promotion to give its pub customers
a boost during the upcoming long holiday weekends and Easter breaks.

In the Spring Giveaway, players will have the chance to win either an iPad, 42” LCD TV, £500 cash or two
tickets to see Take That at Wembley Stadium by simply entering their details via Games Media’s JU!CE
VAWP and IND:E II SWP terminals’ touchscreen. Entries are validated via the entrant’s mobile number.

This particular promotion offers multiple choice prizes to ensure the prize draw appeals to a wide audience,
drawing more people to the terminals. The latest promotion follows two successful data capture promotions in
2010 which helped increase machine revenues by encouraging pub goers to play on the gaming terminals.

In addition to driving machine traffic, the promotions are designed to capture player data, which Games Media
use as a vital tool to target machine players, informing them about new games and promotions, and to encourage
repeat play.

Matt Rushton, Games Media’s Marketing Manager, said, “The results our customers have seen from previous
promotions run by Games Media really highlight the benefits of digital gaming terminals. Building our player
database has allowed us to support our partners in increasing their machine profit through targeted player
communication, and this is just the first step in a wider data strategy.”

“Entry into the Spring Giveaway will also involve players answering five multiple choice questions about how
they interact with our terminals. This will only take a few seconds but the collated data will give both us and our
partners valuable insight into player preferences and behaviours which we will use to enhance our future offers,
ensuring our partners are equipped to maximise machine income.”

The sweepstake promotion Games Media ran during last year’s World Cup and their Christmas cash promotion
were a phenomenal success, resulting in over 12,000 unique registrations and over 9,000 players opting to
receive email and text communication.

Matt added, “The cost effective way of communicating directly with players via text message has been proven to
encourage additional play on the promoted games as players make a direct response to the messages they receive.
This is something analogue gaming machine providers simply can’t offer. When coupled with additional
promotional and player insight tools, our player database becomes even more powerful.”

Games Media’s customers can also access the player lists and use a texting function for their own marketing
initiatives to drive footfall and ultimately revenue to their venues.

Games Media is a leading provider of server-based digital gaming and entertainment solutions for the pub retail
sector with approximately 3,500 VAWP and skill with prizes (SWP) terminals in operation in pub venues across the
country. The company is a whol

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