Games media announces latest news

Games Media Appoints Chief Operations Officer

Games Media, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), announces the
appointment of Bill Knowles as Chief Operations Officer.

Knowles joins the company after most recently holding the position of Managing Director of Machine Insite
and Coin Metrics, both part of the Brulines Group (LSE: BRU.L).

Responsible for shaping the structure of the business, its management team and developing new commercial
opportunities, Knowles achieved success gaining several new contracts including Spirit Group and Everards’
machine data provision and the deployment of Coin Metrics’ Site Guardian system across several large
motorway service operators. He also commenced commercial trials of the Site Guardian product within
the pub sector.

Previously part of the Punch Taverns (LSE: PUB.L) operational executive team, Knowles held the positions
of Director of Machines where he set up the company’s machines strategy and developed it into a substantial
income stream, before taking the role of Central Operations Director with responsibility for new licensee
recruitment, machines, Brulines deployment and central operational support.

Knowles has more than 25 years of industry experience, having previously held several senior commercial
and operational roles across the pub sector including Bass Leisure (NYSE: ISG) and Allied Domecq
(Paris: RI.PA).

Andrew Ludlow, Managing Director of Games Media, said: “I am delighted that Bill is joining us at this time
of change and opportunity in the retail pub industry. He is well liked, respected in both the gaming and pub
retail sector and brings with him a wealth of knowledge which will be hugely beneficial to Games Media.

“Bill will play a key role in driving our business forward while delivering the very best in customised digital
gaming and entertainment solutions to our customers. With his experience and enthusiasm I am confident
he will ensure we continue to provide outstanding service and results.”

Bill Knowles said: “Games Media has a new approach and exciting products in a market place that is both
in need and ready to challenge the status quo.

“They are pioneering the move to digital with innovative gaming and entertainment solutions and after
25 years in the business I still have an appetite for an exciting opportunity and look forward to once again
contributing to a growth success story with Games Media.”

Games Media is a leading provider of server based digital gaming and entertainment solutions for the
pub retail sector with around 2,500 video AWP and skill with prizes (SWP) terminals in operation in pub
venues across the country.

Industry News: Pub Gaming

New £1 stake and £70 jackpot levels for amusement with prizes (AWP) gaming
machines have gone live in UK pubs.

While delivery vehicles are busy shipping replacement analogue machines to
venues up and down the country, those licensees operating the latest digital
gaming technology have found the switchover somewhat quicker.

Their new gaming content reflecting the change in legislation arrived overnight
in the form of an electronic download, with machines then ready for players to
use come opening time.

Enterprise Inns pub the Scales Inn, Lichfield, Staffordshire, was one of the first
sites to go live with £1 stakes and £70 jackpots.

The pub’s machines are supplied by digital gaming and entertainment specialist
Games Media, which supplies around 10 per cent of Enterprise’s total estate.

Games Media Drives Pub Gaming with Six Week Incentive Programme

Server based gaming operator Games Media, a wholly owned subsidiary of
Scientific Games Corporation [Nasdaq: SGMS], has completed a staff incentive
programme to reward best practice in its digital pub venues.

The incentive programme, called ‘Hit the Jackpot’, was run separately with each
of Games Media’s pub retail customers: Admiral Taverns, Marston’s Pub Company,
Marston’s Inns and Taverns, Enterprise Inns and Greene King.

It was designed to reward pubs which successfully increased machine income on the
JUICE digital fruit machine. A total of 169 pubs took part and the three best performers
from each company – 15 pubs in total – were presented with prizes ranging from
holidays to shopping vouchers

Andrew Ludlow, Managing Director of Games Media, said: “The incentive programme was
designed to not only get more customers playing the machines but also for licensees to see
the benefits to their business if they proactively promote their gaming and entertainment offer.

“We created a competitive element for each pub company, whereby their participating
outlets competed against each other and weekly league tables were issued to show their position.”

Participants were encouraged to promote their machines using marketing collateral provided by
Games Media, which included point of sale material and a lucky dip promotion for winning free plays.

The pubs were also invited to run a promotional evening, where specialist staff from Games Media
spent time on site hosting a JUICE machine ‘bank the highest’ competition to give customers a
chance to win a cash prize.

“These tactics were a great way of getting users to fully engage with digital gaming technology
and experience for themselves the benefits compared to outdated analogue machines,”
said Andrew Ludlow.

Prizes were awarded to the three venues from each pub company which demonstrated the most
successful machine performance. These included a £500 holiday voucher for first place, £200
shopping voucher for second and a bottle of champagne for third.

The British Protection in Manchester achieved first place for Marston’s Pub Company.

Licensee Paul Griffin said: “Our customers really enjoyed the promotional night and have already
asked us when the next one will be. We had people coming in from another nearby pub to play
on our machines, so we definitely saw an increase in usage.

“The best thing about digital machines is that they give more variety to our customers so they never
get bored of playing. Meanwhile the incentive programme has made me more aware of the benefits
of regularly refilling my machines.”

Andrew Ludlow said overall the incentive programme highlighted the importance of digital
gaming for pubs.

“Entertainment is an important part of a pub’s overall customer offer and the flexibility of digital
gaming offers packages that can be tailored to give players even more variety to enjoy,” he said.

“Pub staff also really need to be aware of and buy into the machine offer and this includes the
promotion and positioning of the cabinets to generate maximum income.

“This six week intensive marketing period shows the positive results of putting more emphasis on
gaming and entertainment, which could really boost income if continued throughout the year.”

Games Media Debuts VAWP Machine 'Replay' At International Gaming Expo

Games Media, a wholly-owned subsidiary of Scientific Games Corporation
[Nasdaq: SGMS], has unveiled a new Video Amusement with Prize (VAWP)
machine for UK pubs specifically designed to broaden the cabinet offer
available to machine players in its digital venues.

‘Replay’ combines the benefits of digital, such as superior computer graphics, multiple
games and a high resolution touch screen display, with some of the design features
of traditional analogue gaming equipment.

It makes its market debut at the International Gaming Expo (IGE) at Earls Court, London,
this week (27-29 January) on stand 4235.

Steve Murray, Development Director of Games Media, said: “This innovative development
shows our commitment to what we firmly believe is the future for the pub gaming sector.
It is another step forward in our drive to convert pub retailers and machine players from
analogue to digital.

“We know some game players can be wary of new technology, but once introduced to
digital terminals they enjoy the improved game play and choice over their traditional
analogue counterparts.

“The development of Replay has been a direct result of working with machine players
via market research, focus groups and our pub retail partners to further enhance
Games Media’s product offer. It combines the best of both analogue and digital
machines and will ease the transition for players. We are the first gaming and
entertainment provider to offer retailers such an approach.”

Replay is part of a whole suite of products designed by Games Media to help pub
companies and their retailers grow machine income and make digital gaming and
entertainment an integral part of their overall business offer.

The Replay machine boasts realistic video spinning reels, superior graphics and game play,
along with the latest high resolution 32” touch screen display. It has a larger footprint, tactile
push buttons and eye catching LED lighting to enhance the playing area and player experience.

As with all Games Media’s digital gaming and entertainment machines, content updates and
new licensed games can be downloaded to Replay remotely as soon as they are available.

Steve Murray added: “The revenue from traditional analogue AWP machines is in decline and
pubs have to update their overall gaming provision in order to reverse this trend. Maintaining
the status quo or doing nothing isn’t a forward option.

“Switching to a digital platform is the only opportunity to appeal to the huge customer base that
currently does not engage with the traditional offer.”

Games Media is spearheading the transition to digital gaming and entertainment and has the
largest number of digital gaming machines deployed in the UK pub market.

Its offer is a fully integrated, end to end digital gaming and entertainment solution, which
consists of ‘Amusement with Prizes’ (VAWP) machines, ‘Skills with Prizes’ (SWP) machines and
digital music systems. Traditional cue sports products can also be provided in partnership with
market specialist Bar Billiards to complete the package.

Games Media Debuts VAWP Machine 'Replay' At International Gaming Expo

RAISING A GLASS TO ANOTHER NEW SUPPLY DEAL

Server based gaming operator Games Media, a wholly-owned subsidiary of
Scientific Games Corporation [Nasdaq: SGMS], has extended its reach into the
digital gaming and entertainment market for UK pubs.

With supply deals already secured recently with Marston’s Pub Company, Admiral
Taverns and the Orchid Group, the company is now confirming a further agreement
with Enterprise Inns.

A total of 590 gaming terminals will be installed in 250 Enterprise pubs, increasing
Games Media’s total pub portfolio and its share of the pub gaming market.

Andrew Ludlow, managing director of Games Media, said: “Games Media has
succeeded where other suppliers have failed in supplying and operating digital
entertainment solutions for the UK pub sector. We are consistently bucking the
trend of declining machine revenues with our digital VAWP and SWP proposition.”

Games Media’s networked machines allow the company to offer a turnkey solution
which can adapt to changing customer needs and be tailored to any venue. New
menus and game content can be downloaded overnight, allowing pubs to maximise
the opportunity from their machine revenue, while sophisticated systems allow for quick
and easy data transfer and remote maintenance.

In addition, Games Media also supplies and manages digital music systems and traditional
pool tables in partnership with Bar Billiards, making it a one stop shop for pub gaming and
entertainment.

Andrew Ludlow added: “We are very excited that after extensive trials our performance has
merited formal contracts with a number of the country’s leading pub operators. We have
been working closely with all our customers to deliver the best products, content and service
and look forward to expanding the digital gaming and entertainment available in their pubs
and increasing their machine income.”

Russell Wood, head of retail services at Enterprise Inns, said: “We are pleased to extend our
agreement with Games Media. They continue to offer leading edge gaming solutions for the
pub sector and are committed to our retailers and the company.

“We look forward to continued development of product and game content which could further
be enhanced by the current review of stakes and prizes and then delivered quickly onto the
network to deliver a new opportunity to our retailers.”

The Global Draw & Games Media to Showcase Latest Offerings at the International Gaming Expo

NEW YORK, December, 2008-- Scientific Games Corporation [Nasdaq: SGMS] announced that its two
wholly-owned subsidiaries, The Global Draw and Games Media, will be showcase their latest customer
offerings at the International Gaming Expo (IGE) in London, January 27th to 29th, 2009, at stand 4235.

Both companies will be displaying their full range of products and content. The Global Draw, a leading
supplier of server-based gaming machines to UK betting shops and international gaming venues will be
utilising the international focus of the IGE to showcase leading gaming machines and content ideal for
a number of overseas markets. Games Media, pioneers of digital gaming and entertainment in the UK
retail pub market will highlight it’s newly revised IND:E II SWP cabinet, which hosts exclusive licensed
titles such as Monopoly, Cluedo and a multiplayer version of Connect 4. Games Media will also be
showcasing its new £1 stake SWP games that have recently been introduced across its digital estate.

Phil Horne, Managing Director of The Global Draw said, “The Global Draw’s market leading cabinets
and gaming content are well established in UK betting shops and can be easily transferred to international
markets in a variety of gaming venues. Our proven business model and infrastructure overseas has led to
expansion into new markets this year, including Latin America, the Caribbean and Asia. IGE is the perfect
event to show how our leading edge server based gaming products and content can enhance any type of
gaming or betting business, both in the UK and global markets.”

Andrew Ludlow, Managing Director of Games Media, said, “In what has been challenging times for
gaming in pubs, we remain totally positive about digital gaming and entertainment and its ability to
address the challenges its analogue predecessor clearly cannot. We are committed to driving digital
to deliver the best cash box results for both our existing and potential pub retail partners. Our turnkey
digital entertainment solution, in direct partnership with pub retail companies, includes content,
systems, communication and service. We have created a flexible gaming solution which suits the
exact needs of every pub venue style and customer base.”

Running from 27-29 January 2009, IGE is a global gaming exhibition with 250 companies attending
and around 25,000 visitors expected. Games Media and The Global Draw can be found on stand 4235close to the Warwick Road entrance to the Earls Court Exhibition Centre.

Games Media Specialist Is Callled ToThe Bar By Marston's

Games Media has been awarded a contract by Marston’s Pub Company to supply digital gaming
machines to 230 of its pubs.

The agreement follows a successful trial in 30 leased and tenanted Marston’s pubs and will
see a total of 578 digital server based gaming machines installed in the estate.

Games Media is supplying both digital VAWP and SWP machines, digital music systems and
traditional pool tables, which are provided in partnership with Bar Billiards.

The systems are linked to a customised communications infrastructure, which allows for quick and
easy data transfer, active content management and distribution and remote maintenance.

In addition, Games Media is also providing, venue management of the gaming offer product
promotion and customer training.

Andrew Ludlow, managing director of Games Media, said: “We are extremely encouraged that
after an extensive trial Marston’s has decided to award us a formal agreement, increasing our
number of sites with them.

“Games Media has assembled a proven content suite which includes the very best games
available created both in house and sourced from ‘best of breed’ development partners.

“We look forward to expanding the digital gaming and entertainment offer in Marston’s pubs
and working with them to drive income.”

James Coxon, leisure machines executive for Marston’s Pub Company, said: “Leisure machine
revenue is still an integral part of our business. The partnership with Games Media offers our
pub retailers quality products, high performing games and a reliable service.”

Marston’s Pub Company has 1,700 leased and tenanted pubs throughout England and Wales.
The company is part of Marston’s PLC, a leading independent brewing and pub retailing business.

Games Media is a wholly owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS]
and specialises in the design, supply and publishing of pay to play content for pub retailers.

NEW OPERATIONAL ROLE FOR DIGITAL GAMING SPECIALIST

LONDON – 4 June, 2010Digital gaming machine specialist Games Media, a wholly-owned subsidiary of
Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Shreeve as operations
director

Formerly sales director at Games Media, Ian has been with the business from the very beginning and played an instrumental role in its success.

Andrew Ludlow, the company’s managing director, said: “I am delighted to announce Ian’s appointment. He has
demonstrated a clear passion and understanding of our business, is totally committed to digital and maximising
growth opportunities for our partners and is certainly the right man for the job.”Ian’s appointment coincides with
the announcement that chief operations officer Bill Knowles will be leaving Games Media and relocating to
France, but will continue to work with the company as a new business consultant.

Ludlow said: “As part of Bill’s relocation he will continue to support the Games Media business on a part time
basis to identify and develop new business opportunities and will return to the UK regularly to achieve this.

“While Bill has only been with Games Media for a relatively short period, he has made a valuable contribution

“His understanding of the pub retail environment and latterly within business intelligence space has allowed
us to shape the business for its next stage of growth and I genuinely look forward to the remainder of 2010
and the opportunities that clearly exist

.”Established in 2003, Games Media specialises in the supply of server based, digital gaming and entertainment solutions to UK pubs.

MACHINE GAMERS ARE UP FOR THE CUP

LONDON – 20 May, 2010

Digital gaming machines are being used to stage a virtual World Cup sweepstake for pub customers.

Pubs with JU!CE video amusement with prizes (VAWP) machines from supplier Games Media are
inviting customers to register for the sweepstake, which culminates in a free prize draw at the end
of the tournament.

Entrants sign up at the machine by registering their details via its touchscreen and are then randomly
allocated the name of a participating World Cup nation via text message.

All players with the World Cup’s eventual winner will then go into a prize draw to win a holiday to one
of the semi-finalist countries. There will be a second prize draw for all the players knocked out, with
VIP tickets to Wembley up for grabs for a future England fixture.

Christine Jinks, Games Media’s marketing director, said: “Our VAWP menus will be carrying a World Cup
theme during the build up to the tournament to attract attention to new game releases and encourage
players to participate in the sweepstake.

“There will also be point of sale material displayed throughout the venue reminding people to take part
in the promotion and that machines are still available for use during the World Cup, even when there is
a big match on.

“It would be a mistake to overlook the importance of machine income during the World Cup. Not everyone
wants to watch the football and even those who do can still enjoy a game or two before kick off or during
half time.

“Undoubtedly pubs showing matches have an opportunity to introduce new players to their machines.
The beauty of digital machines is that we can talk to players directly through on-screen attract messages
and have the ability to gather player details.

“This allows our retailers to use the player lists for further marketing initiatives to drive footfall and
ultimately revenue, something analogue gaming machine providers simply can’t offer.”

CHIEF EXECUTIVE ROLE ANNOUNCED TO SUPPORT DEVELOPMENT OF UK GAMING FIRMS

Gaming group The Global Draw and Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Timmis as Chief Executive, reporting to Steve Frater
who will continue in his role as Executive Chairman.

Mr Timmis brings strong UK and international experience and will strengthen the existing team by supporting
growth initiatives anticipated at The Global Draw and Games Media.

Timmis previously held the position of Group General Manager, Corporate Development, at Aristocrat Leisure in Australia and played a key role in developing long term strategies including re-engineering Aristocrat’s supply
chain, extending its product range and completing a number of significant acquisitions.

As Chief Executive, Timmis will initially focus on developing a growth strategy for The Global Draw’s international business. He will also oversee the successful integration of the Videobet gaming platform into The Global Draw
and Games Media following the recently announced international partnership between Scientific Games and Playtech to design and promote new integrated gaming solutions.

Steve Frater, Executive Chairman of The Global Draw and Games Media, said: “This is an exciting new role to support the long term growth and development of our two business divisions in their respective markets.

“Ian is a widely experienced senior executive with extensive international experience in a variety of industries
and proven leadership capability at the highest level. We look forward to welcoming him on board.”

steve murray Chief Strategic Development Officer

NEW APPOINTMENT WILL BOOST CONTENT DELIVERY

Gaming machine specialists The Global Draw and Games Media, wholly-owned subsidiaries of
Scientific Games Corporation [Nasdaq: SGMS], are strengthening their content development

division with the appointment of a new group development director.

Rick Mountney, formerly head of content for The Global Draw, will oversee all content development

across the group’s core UK gaming markets as well as The Global Draw’s continued expansion into

emerging international gaming markets including South America and the Caribbean.

Ian Timmis, chief executive of The Global Draw and Games Media, said: “Both businesses have

built first class reputations in the development of innovative and engaging content for their domestic

and international customers alike.

“As we continue to increase our customer base in existing markets and expand into new gaming markets,

we feel the time is right to strengthen our content delivery by creating a newly structured and expanded

development team which will complement existing and future partnerships with major content providers.

We have demonstrated in the past how combining skills and knowledge from each side of our business

can deliver more effective content solutions for customers and this collaborative approach very much

represents the way forward.

“Rick is perfectly placed to drive our content development programme having gained considerable

experience in the creation, procurement, development and deployment of new gaming material

during his previous role with The Global Draw. We are delighted to announce his appointment

and trust customers will value this clear investment the group is making in improving our content delivery.”

Rick Mountney joined The Global Draw in June 2008 from William Hill, where he held the role of product development manager. Prior to that he held senior development roles at IGT’s Barcrest division for more
than 15 years. His appointment coincides with the announcement that Games Media development

director Steve Murray is leaving the company to pursue a lifelong passion and opportunity outside

the gaming industry.

Commenting on his departure, Games Media managing director Andrew Ludlow said: “As two of the

founder members of Games Media, Steve and I have enjoyed a fabulous relationship and we are proud

of the achievements of the business over the last seven years. He has decided to take on a fresh challenge

away from the sphere of machine gaming and I am absolutely delighted for him.”

The Global Draw and Games Media specialise in the provision of server based gaming and entertainment solutions.

Marston's Digital Roll Out Reaches An Additional 350 Pubs

Marston’s Pub Company, the tenanted and leased division of Marston’s, has announced it is extending the
rollout of digital gaming technology across its estate.

The move follows the successful deployment of digital machines in 250 Marston’s pubs, clearly demonstrating
the company’s commitment to the future of digital gaming.

A further 350 sites throughout the Marston’s total estate will have new equipment installed by leading digital
supplier Games Media, which provides server based gaming and entertainment solutions for the UK pub market.

Pubs will receive a combination of Games Media’s JU!CE digital amusement with prizes (AWP) machine and
IND:E II skill with prizes (SWP) machine, both incorporating the company’s highly successful ticket out alternative payment solution.

Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has been
supplying gaming and entertainment equipment to Marston’s Pub Company since 2007. The new
agreement more than doubles its installed base from 250 to 600 pubs and an estimated 1,400
gaming terminals.

Andrew Ludlow, Managing Director of Games Media, said: “Digital is the best way forward for pub retailers
eager to grow their machine income and offer a more flexible and comprehensive gaming solution for their customers.

“We have seen a very clear decline in analogue AWP performance and volumes produced. While it’s fair to
say the increased stake and prize levels provided an initial performance boost to analogue machines the
income now is at best flat. Revenues from digital, however, are progressively getting stronger.

“We are absolutely thrilled to see Marston’s showing such confidence in our digital solutions and broadening
their reach. We have worked in close partnership with them on the development of a number of new initiatives
such as ticket out to ensure the best delivery of digital technology in venue, which has yielded fantastic results
for all concerned.”

James Coxon, Leisure Machines Executive for Marston’s Pub Company, said: “We are happy to extend our
business with Games Media as over the past two years we have seen some very positive developments made
by their business. This has resulted in more than encouraging profit returns for our pub retailers and this in
turn is helping the overall sustainability of their outlets.”

Games Media Backs Another Winner!

Games Media,the midlands based content development company has undergone a frenetic period of
restructuring and centralisation of resources during the first half of this year. All business functions are
now based at the company's new HQ in Wolverhampton. The finance and development teams in particular
have been strengthened by the recent arrival of a number of new staff members as the business has resourced
up to ensure the companies key strategic objectives are delivered.

In just under three years the Games Media team has grown to over 60 members of staff, of which
over 50% are employed in games design and development roles. To enable all members of staff,
both new and old, to contribute to the success of Games Media, the senior management team led by
Chairman Roy Howell and Chief Executive Officer Andrew Ludlow, recently hosted a staff conference.
'Charter Party', named after the companies HQ 'Charter Court', was held at Dunstall Park Race Course
and provided a relaxed environment for all team members to meet up and listen to a presentation
delivered by the senior management and which provided the team with an overview of key roles and
responsibilities and outlined the companies development to date and strategic objectives for the future.

"With such a rapid yet controlled expansion in our staff base, we realised that with so many new
faces in the building, we needed to communicate to those unfamiliar with the business who we are and
where we're heading. I think the presentation was a huge success and feedback from everyone has
been very positive and we will make them a regular event" commented Andrew Ludlow. Following the
conference, the team decamped to Monmore Green Greyhound Stadium to enjoy a fun night 'at the dogs'.
The highlight of the evening was the Games Media Challenge Race, which provided a superb photo
opportunity as Roy Howell and various staff members presented the winning owner with a cheque and trophy
"Our team is Games Media's most valuable asset and it is important that we encourage and motivate to keep
the enthusiasm strong in the business. An evening at the dogs is a great way for the team to relax, get to know
one another outside of the work environment and have fun and a bit of a flutter. We all had a great evening
and I look forward to repeating the event" concluded Roy Howell, Chairman of Games Media.

Brian Davies Appointment

Games Media are pleased to announce that with effect from Monday 3rd July 2006, Brian Davies
has taken up a permanent position with Games Media, following a successful period of consultancy.

Brian has been appointed to the role of Director of Logistics and Supply, and will join the executive
management team reporting directly to Andrew Ludlow, Chief Executive Officer.

Andrew Ludlow commented: “Games Media operates an outsource strategy regarding the supply and
build of analogue and digital gaming and entertainment products. It is vital this external supply function
is managed, reviewed and continually improved in line with our Product Development and Sales and
Marketing strategy.

Brian will take full responsibility for ensuring our manufacturing partners meet our business requirements
in terms of design, quality and product supply lead times.

This is an important role for the business and Brian’s experience in manufacturing process and control,
purchasing and planning will be invaluable.

In addition, Brian will take responsibility for the Charter Court premises, and will head up Games Media’s
drive towards ISO.9001.2000 accreditation, which will include the development and implementation of
new business systems and processes.

This senior appointment has been made to strengthen our commitment to improved product quality,
performance and supply, and I am delighted to welcome Brian as a permanent member of the team.”

Pub Gamer Lights Up Jackpot

LONDON – 7 December, 2009 –

A lucky pub regular will be swapping the lights of Lichfield for the bright lights of Vegas after winning a
competition run by gaming machine provider Games Media.

Kevin Dixon won the holiday for two when he was given a promotional scratch card in his local pub, the Doctor Johnson, to celebrate the arrival of the revised stake and prize levels for amusement with prizes (AWP) machines.

Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], circulated more
than one million cards throughout its customers’ pub venues operating the Juice digital gaming machine.

Kevin said: “I really never expected to win when I was given the scratch card. I’ve always wanted to visit
Las Vegas so this is a dream come true. The competition was really easy to take part in and Juice is a
fun and easy to play fruit machine that I’ll be playing a lot more often.”

Games Media used the promotion to raise customer awareness of the increased £1 stake and £70 prize levels,
giving support to pub licensees when the change took place.

Andrew Ludlow, Managing Director of Games Media, said: “Stakes and prizes has been a major change and
a huge opportunity for pubs and licensees. We wanted to come up with a promotional mechanic which
would help communicate this change and provide added value for our pub retailing customers.

“The scratch card competition proved a highly effective tool, not just because of the attractive prize on offer
but also the synergy between our video AWP gaming content and the type of jackpot slots people immediately associate with Vegas.”

Kevin is in the process of planning his holiday and should be enjoying the sights and sounds of Vegas ’ legendary Strip early in the New Year

NEW OPERATIONAL ROLE FOR DIGITAL GAMING SPECIALIST

Formerly sales director at Games Media, Ian has been with the business from the very beginning and played an instrumental role in its success.


		Games Media Appoints Chief Operations Officer Games Media, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), announces the appointment of Bill Knowles as Chief Operations Officer. Knowles joins the company after most recently holding the position of Managing Director of Machine Insite and Coin Metrics, both part of the Brulines Group (LSE: BRU.L). Responsible for shaping the structure of the business, its management team and developing new commercial opportunities, Knowles achieved success gaining several new contracts including Spirit Group and Everards’ machine data provision and the deployment of Coin Metrics’ Site Guardian system across several large motorway service operators. He also commenced commercial trials of the Site Guardian product within the pub sector. Previously part of the Punch Taverns (LSE: PUB.L) operational executive team, Knowles held the positions of Director of Machines where he set up the company’s machines strategy and developed it into a substantial income stream, before taking the role of Central Operations Director with responsibility for new licensee recruitment, machines, Brulines deployment and central operational support. Knowles has more than 25 years of industry experience, having previously held several senior commercial and operational roles across the pub sector including Bass Leisure (NYSE: ISG) and Allied Domecq (Paris: RI.PA). Andrew Ludlow, Managing Director of Games Media, said: “I am delighted that Bill is joining us at this time of change and opportunity in the retail pub industry. He is well liked, respected in both the gaming and pub retail sector and brings with him a wealth of knowledge which will be hugely beneficial to Games Media. “Bill will play a key role in driving our business forward while delivering the very best in customised digital gaming and entertainment solutions to our customers. With his experience and enthusiasm I am confident he will ensure we continue to provide outstanding service and results.” Bill Knowles said: “Games Media has a new approach and exciting products in a market place that is both in need and ready to challenge the status quo. “They are pioneering the move to digital with innovative gaming and entertainment solutions and after 25 years in the business I still have an appetite for an exciting opportunity and look forward to once again contributing to a growth success story with Games Media.” Games Media is a leading provider of server based digital gaming and entertainment solutions for the pub retail sector with around 2,500 video AWP and skill with prizes (SWP) terminals in operation in pub venues across the country. Industry News: Pub Gaming New £1 stake and £70 jackpot levels for amusement with prizes (AWP) gaming machines have gone live in UK pubs. While delivery vehicles are busy shipping replacement analogue machines to venues up and down the country, those licensees operating the latest digital gaming technology have found the switchover somewhat quicker. Their new gaming content reflecting the change in legislation arrived overnight in the form of an electronic download, with machines then ready for players to use come opening time. Enterprise Inns pub the Scales Inn, Lichfield, Staffordshire, was one of the first sites to go live with £1 stakes and £70 jackpots. The pub’s machines are supplied by digital gaming and entertainment specialist Games Media, which supplies around 10 per cent of Enterprise’s total estate. Games Media Drives Pub Gaming with Six Week Incentive Programme Server based gaming operator Games Media, a wholly owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has completed a staff incentive programme to reward best practice in its digital pub venues. The incentive programme, called ‘Hit the Jackpot’, was run separately with each of Games Media’s pub retail customers: Admiral Taverns, Marston’s Pub Company, Marston’s Inns and Taverns, Enterprise Inns and Greene King. It was designed to reward pubs which successfully increased machine income on the JUICE digital fruit machine. A total of 169 pubs took part and the three best performers from each company – 15 pubs in total – were presented with prizes ranging from holidays to shopping vouchers Andrew Ludlow, Managing Director of Games Media, said: “The incentive programme was designed to not only get more customers playing the machines but also for licensees to see the benefits to their business if they proactively promote their gaming and entertainment offer. “We created a competitive element for each pub company, whereby their participating outlets competed against each other and weekly league tables were issued to show their position.” Participants were encouraged to promote their machines using marketing collateral provided by Games Media, which included point of sale material and a lucky dip promotion for winning free plays. The pubs were also invited to run a promotional evening, where specialist staff from Games Media spent time on site hosting a JUICE machine ‘bank the highest’ competition to give customers a chance to win a cash prize. “These tactics were a great way of getting users to fully engage with digital gaming technology and experience for themselves the benefits compared to outdated analogue machines,” said Andrew Ludlow. Prizes were awarded to the three venues from each pub company which demonstrated the most successful machine performance. These included a £500 holiday voucher for first place, £200 shopping voucher for second and a bottle of champagne for third. The British Protection in Manchester achieved first place for Marston’s Pub Company. Licensee Paul Griffin said: “Our customers really enjoyed the promotional night and have already asked us when the next one will be. We had people coming in from another nearby pub to play on our machines, so we definitely saw an increase in usage. “The best thing about digital machines is that they give more variety to our customers so they never get bored of playing. Meanwhile the incentive programme has made me more aware of the benefits of regularly refilling my machines.” Andrew Ludlow said overall the incentive programme highlighted the importance of digital gaming for pubs. “Entertainment is an important part of a pub’s overall customer offer and the flexibility of digital gaming offers packages that can be tailored to give players even more variety to enjoy,” he said. “Pub staff also really need to be aware of and buy into the machine offer and this includes the promotion and positioning of the cabinets to generate maximum income. “This six week intensive marketing period shows the positive results of putting more emphasis on gaming and entertainment, which could really boost income if continued throughout the year.” Games Media Debuts VAWP Machine 'Replay' At International Gaming Expo Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has unveiled a new Video Amusement with Prize (VAWP) machine for UK pubs specifically designed to broaden the cabinet offer available to machine players in its digital venues. ‘Replay’ combines the benefits of digital, such as superior computer graphics, multiple games and a high resolution touch screen display, with some of the design features of traditional analogue gaming equipment. It makes its market debut at the International Gaming Expo (IGE) at Earls Court, London, this week (27-29 January) on stand 4235. Steve Murray, Development Director of Games Media, said: “This innovative development shows our commitment to what we firmly believe is the future for the pub gaming sector. It is another step forward in our drive to convert pub retailers and machine players from analogue to digital. “We know some game players can be wary of new technology, but once introduced to digital terminals they enjoy the improved game play and choice over their traditional analogue counterparts. “The development of Replay has been a direct result of working with machine players via market research, focus groups and our pub retail partners to further enhance Games Media’s product offer. It combines the best of both analogue and digital machines and will ease the transition for players. We are the first gaming and entertainment provider to offer retailers such an approach.” Replay is part of a whole suite of products designed by Games Media to help pub companies and their retailers grow machine income and make digital gaming and entertainment an integral part of their overall business offer. The Replay machine boasts realistic video spinning reels, superior graphics and game play, along with the latest high resolution 32” touch screen display. It has a larger footprint, tactile push buttons and eye catching LED lighting to enhance the playing area and player experience. As with all Games Media’s digital gaming and entertainment machines, content updates and new licensed games can be downloaded to Replay remotely as soon as they are available. Steve Murray added: “The revenue from traditional analogue AWP machines is in decline and pubs have to update their overall gaming provision in order to reverse this trend. Maintaining the status quo or doing nothing isn’t a forward option. “Switching to a digital platform is the only opportunity to appeal to the huge customer base that currently does not engage with the traditional offer.” Games Media is spearheading the transition to digital gaming and entertainment and has the largest number of digital gaming machines deployed in the UK pub market. Its offer is a fully integrated, end to end digital gaming and entertainment solution, which consists of ‘Amusement with Prizes’ (VAWP) machines, ‘Skills with Prizes’ (SWP) machines and digital music systems. Traditional cue sports products can also be provided in partnership with market specialist Bar Billiards to complete the package. Games Media Debuts VAWP Machine 'Replay' At International Gaming Expo Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has unveiled a new Video Amusement with Prize (VAWP) machine for UK pubs specifically designed to broaden the cabinet offer available to machine players in its digital venues. ‘Replay’ combines the benefits of digital, such as superior computer graphics, multiple games and a high resolution touch screen display, with some of the design features of traditional analogue gaming equipment. It makes its market debut at the International Gaming Expo (IGE) at Earls Court, London, this week (27-29 January) on stand 4235. Steve Murray, Development Director of Games Media, said: “This innovative development shows our commitment to what we firmly believe is the future for the pub gaming sector. It is another step forward in our drive to convert pub retailers and machine players from analogue to digital. “We know some game players can be wary of new technology, but once introduced to digital terminals they enjoy the improved game play and choice over their traditional analogue counterparts. “The development of Replay has been a direct result of working with machine players via market research, focus groups and our pub retail partners to further enhance Games Media’s product offer. It combines the best of both analogue and digital machines and will ease the transition for players. We are the first gaming and entertainment provider to offer retailers such an approach.” Replay is part of a whole suite of products designed by Games Media to help pub companies and their retailers grow machine income and make digital gaming and entertainment an integral part of their overall business offer. The Replay machine boasts realistic video spinning reels, superior graphics and game play, along with the latest high resolution 32” touch screen display. It has a larger footprint, tactile push buttons and eye catching LED lighting to enhance the playing area and player experience. As with all Games Media’s digital gaming and entertainment machines, content updates and new licensed games can be downloaded to Replay remotely as soon as they are available. Steve Murray added: “The revenue from traditional analogue AWP machines is in decline and pubs have to update their overall gaming provision in order to reverse this trend. Maintaining the status quo or doing nothing isn’t a forward option. “Switching to a digital platform is the only opportunity to appeal to the huge customer base that currently does not engage with the traditional offer.” Games Media is spearheading the transition to digital gaming and entertainment and has the largest number of digital gaming machines deployed in the UK pub market. Its offer is a fully integrated, end to end digital gaming and entertainment solution, which consists of ‘Amusement with Prizes’ (VAWP) machines, ‘Skills with Prizes’ (SWP) machines and digital music systems. Traditional cue sports products can also be provided in partnership with market specialist Bar Billiards to complete the package. RAISING A GLASS TO ANOTHER NEW SUPPLY DEAL Server based gaming operator Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has extended its reach into the digital gaming and entertainment market for UK pubs. With supply deals already secured recently with Marston’s Pub Company, Admiral Taverns and the Orchid Group, the company is now confirming a further agreement with Enterprise Inns. A total of 590 gaming terminals will be installed in 250 Enterprise pubs, increasing Games Media’s total pub portfolio and its share of the pub gaming market. Andrew Ludlow, managing director of Games Media, said: “Games Media has succeeded where other suppliers have failed in supplying and operating digital entertainment solutions for the UK pub sector. We are consistently bucking the trend of declining machine revenues with our digital VAWP and SWP proposition.” Games Media’s networked machines allow the company to offer a turnkey solution which can adapt to changing customer needs and be tailored to any venue. New menus and game content can be downloaded overnight, allowing pubs to maximise the opportunity from their machine revenue, while sophisticated systems allow for quick and easy data transfer and remote maintenance. In addition, Games Media also supplies and manages digital music systems and traditional pool tables in partnership with Bar Billiards, making it a one stop shop for pub gaming and entertainment. Andrew Ludlow added: “We are very excited that after extensive trials our performance has merited formal contracts with a number of the country’s leading pub operators. We have been working closely with all our customers to deliver the best products, content and service and look forward to expanding the digital gaming and entertainment available in their pubs and increasing their machine income.” Russell Wood, head of retail services at Enterprise Inns, said: “We are pleased to extend our agreement with Games Media. They continue to offer leading edge gaming solutions for the pub sector and are committed to our retailers and the company. “We look forward to continued development of product and game content which could further be enhanced by the current review of stakes and prizes and then delivered quickly onto the network to deliver a new opportunity to our retailers.” The Global Draw & Games Media to Showcase Latest Offerings at the International Gaming Expo NEW YORK, December, 2008-- Scientific Games Corporation [Nasdaq: SGMS] announced that its two wholly-owned subsidiaries, The Global Draw and Games Media, will be showcase their latest customer offerings at the International Gaming Expo (IGE) in London, January 27th to 29th, 2009, at stand 4235. Both companies will be displaying their full range of products and content. The Global Draw, a leading supplier of server-based gaming machines to UK betting shops and international gaming venues will be utilising the international focus of the IGE to showcase leading gaming machines and content ideal for a number of overseas markets. Games Media, pioneers of digital gaming and entertainment in the UK retail pub market will highlight it’s newly revised IND:E II SWP cabinet, which hosts exclusive licensed titles such as Monopoly, Cluedo and a multiplayer version of Connect 4. Games Media will also be showcasing its new £1 stake SWP games that have recently been introduced across its digital estate. Phil Horne, Managing Director of The Global Draw said, “The Global Draw’s market leading cabinets and gaming content are well established in UK betting shops and can be easily transferred to international markets in a variety of gaming venues. Our proven business model and infrastructure overseas has led to expansion into new markets this year, including Latin America, the Caribbean and Asia. IGE is the perfect event to show how our leading edge server based gaming products and content can enhance any type of gaming or betting business, both in the UK and global markets.” Andrew Ludlow, Managing Director of Games Media, said, “In what has been challenging times for gaming in pubs, we remain totally positive about digital gaming and entertainment and its ability to address the challenges its analogue predecessor clearly cannot. We are committed to driving digital to deliver the best cash box results for both our existing and potential pub retail partners. Our turnkey digital entertainment solution, in direct partnership with pub retail companies, includes content, systems, communication and service. We have created a flexible gaming solution which suits the exact needs of every pub venue style and customer base.” Running from 27-29 January 2009, IGE is a global gaming exhibition with 250 companies attending and around 25,000 visitors expected. Games Media and The Global Draw can be found on stand 4235close to the Warwick Road entrance to the Earls Court Exhibition Centre. Games Media Specialist Is Callled ToThe Bar By Marston's Games Media has been awarded a contract by Marston’s Pub Company to supply digital gaming machines to 230 of its pubs. The agreement follows a successful trial in 30 leased and tenanted Marston’s pubs and will see a total of 578 digital server based gaming machines installed in the estate. Games Media is supplying both digital VAWP and SWP machines, digital music systems and traditional pool tables, which are provided in partnership with Bar Billiards. The systems are linked to a customised communications infrastructure, which allows for quick and easy data transfer, active content management and distribution and remote maintenance. In addition, Games Media is also providing, venue management of the gaming offer product promotion and customer training. Andrew Ludlow, managing director of Games Media, said: “We are extremely encouraged that after an extensive trial Marston’s has decided to award us a formal agreement, increasing our number of sites with them. “Games Media has assembled a proven content suite which includes the very best games available created both in house and sourced from ‘best of breed’ development partners. “We look forward to expanding the digital gaming and entertainment offer in Marston’s pubs and working with them to drive income.” James Coxon, leisure machines executive for Marston’s Pub Company, said: “Leisure machine revenue is still an integral part of our business. The partnership with Games Media offers our pub retailers quality products, high performing games and a reliable service.” Marston’s Pub Company has 1,700 leased and tenanted pubs throughout England and Wales. The company is part of Marston’s PLC, a leading independent brewing and pub retailing business. Games Media is a wholly owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS] and specialises in the design, supply and publishing of pay to play content for pub retailers. NEW OPERATIONAL ROLE FOR DIGITAL GAMING SPECIALIST LONDON – 4 June, 2010Digital gaming machine specialist Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Shreeve as operations director Formerly sales director at Games Media, Ian has been with the business from the very beginning and played an instrumental role in its success. Andrew Ludlow, the company’s managing director, said: “I am delighted to announce Ian’s appointment. He has demonstrated a clear passion and understanding of our business, is totally committed to digital and maximising growth opportunities for our partners and is certainly the right man for the job.”Ian’s appointment coincides with the announcement that chief operations officer Bill Knowles will be leaving Games Media and relocating to France, but will continue to work with the company as a new business consultant. Ludlow said: “As part of Bill’s relocation he will continue to support the Games Media business on a part time basis to identify and develop new business opportunities and will return to the UK regularly to achieve this. “While Bill has only been with Games Media for a relatively short period, he has made a valuable contribution “His understanding of the pub retail environment and latterly within business intelligence space has allowed us to shape the business for its next stage of growth and I genuinely look forward to the remainder of 2010 and the opportunities that clearly exist .”Established in 2003, Games Media specialises in the supply of server based, digital gaming and entertainment solutions to UK pubs. MACHINE GAMERS ARE UP FOR THE CUP LONDON – 20 May, 2010 Digital gaming machines are being used to stage a virtual World Cup sweepstake for pub customers. Pubs with JU!CE video amusement with prizes (VAWP) machines from supplier Games Media are inviting customers to register for the sweepstake, which culminates in a free prize draw at the end of the tournament. Entrants sign up at the machine by registering their details via its touchscreen and are then randomly allocated the name of a participating World Cup nation via text message. All players with the World Cup’s eventual winner will then go into a prize draw to win a holiday to one of the semi-finalist countries. There will be a second prize draw for all the players knocked out, with VIP tickets to Wembley up for grabs for a future England fixture. Christine Jinks, Games Media’s marketing director, said: “Our VAWP menus will be carrying a World Cup theme during the build up to the tournament to attract attention to new game releases and encourage players to participate in the sweepstake. “There will also be point of sale material displayed throughout the venue reminding people to take part in the promotion and that machines are still available for use during the World Cup, even when there is a big match on. “It would be a mistake to overlook the importance of machine income during the World Cup. Not everyone wants to watch the football and even those who do can still enjoy a game or two before kick off or during half time. “Undoubtedly pubs showing matches have an opportunity to introduce new players to their machines. The beauty of digital machines is that we can talk to players directly through on-screen attract messages and have the ability to gather player details. “This allows our retailers to use the player lists for further marketing initiatives to drive footfall and ultimately revenue, something analogue gaming machine providers simply can’t offer.” CHIEF EXECUTIVE ROLE ANNOUNCED TO SUPPORT DEVELOPMENT OF UK GAMING FIRMS Gaming group The Global Draw and Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Timmis as Chief Executive, reporting to Steve Frater who will continue in his role as Executive Chairman. Mr Timmis brings strong UK and international experience and will strengthen the existing team by supporting growth initiatives anticipated at The Global Draw and Games Media. Timmis previously held the position of Group General Manager, Corporate Development, at Aristocrat Leisure in Australia and played a key role in developing long term strategies including re-engineering Aristocrat’s supply chain, extending its product range and completing a number of significant acquisitions. As Chief Executive, Timmis will initially focus on developing a growth strategy for The Global Draw’s international business. He will also oversee the successful integration of the Videobet gaming platform into The Global Draw and Games Media following the recently announced international partnership between Scientific Games and Playtech to design and promote new integrated gaming solutions. Steve Frater, Executive Chairman of The Global Draw and Games Media, said: “This is an exciting new role to support the long term growth and development of our two business divisions in their respective markets. “Ian is a widely experienced senior executive with extensive international experience in a variety of industries and proven leadership capability at the highest level. We look forward to welcoming him on board.” NEW APPOINTMENT WILL BOOST CONTENT DELIVERY Gaming machine specialists The Global Draw and Games Media, wholly-owned subsidiaries of Scientific Games Corporation [Nasdaq: SGMS], are strengthening their content development division with the appointment of a new group development director. Rick Mountney, formerly head of content for The Global Draw, will oversee all content development across the group’s core UK gaming markets as well as The Global Draw’s continued expansion into emerging international gaming markets including South America and the Caribbean. Ian Timmis, chief executive of The Global Draw and Games Media, said: “Both businesses have built first class reputations in the development of innovative and engaging content for their domestic and international customers alike. “As we continue to increase our customer base in existing markets and expand into new gaming markets, we feel the time is right to strengthen our content delivery by creating a newly structured and expanded development team which will complement existing and future partnerships with major content providers. We have demonstrated in the past how combining skills and knowledge from each side of our business can deliver more effective content solutions for customers and this collaborative approach very much represents the way forward. “Rick is perfectly placed to drive our content development programme having gained considerable experience in the creation, procurement, development and deployment of new gaming material during his previous role with The Global Draw. We are delighted to announce his appointment and trust customers will value this clear investment the group is making in improving our content delivery.” Rick Mountney joined The Global Draw in June 2008 from William Hill, where he held the role of product development manager. Prior to that he held senior development roles at IGT’s Barcrest division for more than 15 years. His appointment coincides with the announcement that Games Media development director Steve Murray is leaving the company to pursue a lifelong passion and opportunity outside the gaming industry. Commenting on his departure, Games Media managing director Andrew Ludlow said: “As two of the founder members of Games Media, Steve and I have enjoyed a fabulous relationship and we are proud of the achievements of the business over the last seven years. He has decided to take on a fresh challenge away from the sphere of machine gaming and I am absolutely delighted for him.” The Global Draw and Games Media specialise in the provision of server based gaming and entertainment solutions. Marston's Digital Roll Out Reaches An Additional 350 Pubs Marston’s Pub Company, the tenanted and leased division of Marston’s, has announced it is extending the rollout of digital gaming technology across its estate. The move follows the successful deployment of digital machines in 250 Marston’s pubs, clearly demonstrating the company’s commitment to the future of digital gaming. A further 350 sites throughout the Marston’s total estate will have new equipment installed by leading digital supplier Games Media, which provides server based gaming and entertainment solutions for the UK pub market. Pubs will receive a combination of Games Media’s JU!CE digital amusement with prizes (AWP) machine and IND:E II skill with prizes (SWP) machine, both incorporating the company’s highly successful ticket out alternative payment solution. Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has been supplying gaming and entertainment equipment to Marston’s Pub Company since 2007. The new agreement more than doubles its installed base from 250 to 600 pubs and an estimated 1,400 gaming terminals. Andrew Ludlow, Managing Director of Games Media, said: “Digital is the best way forward for pub retailers eager to grow their machine income and offer a more flexible and comprehensive gaming solution for their customers. “We have seen a very clear decline in analogue AWP performance and volumes produced. While it’s fair to say the increased stake and prize levels provided an initial performance boost to analogue machines the income now is at best flat. Revenues from digital, however, are progressively getting stronger. “We are absolutely thrilled to see Marston’s showing such confidence in our digital solutions and broadening their reach. We have worked in close partnership with them on the development of a number of new initiatives such as ticket out to ensure the best delivery of digital technology in venue, which has yielded fantastic results for all concerned.” James Coxon, Leisure Machines Executive for Marston’s Pub Company, said: “We are happy to extend our business with Games Media as over the past two years we have seen some very positive developments made by their business. This has resulted in more than encouraging profit returns for our pub retailers and this in turn is helping the overall sustainability of their outlets.” Games Media Backs Another Winner! Games Media,the midlands based content development company has undergone a frenetic period of restructuring and centralisation of resources during the first half of this year. All business functions are now based at the company's new HQ in Wolverhampton. The finance and development teams in particular have been strengthened by the recent arrival of a number of new staff members as the business has resourced up to ensure the companies key strategic objectives are delivered. In just under three years the Games Media team has grown to over 60 members of staff, of which over 50% are employed in games design and development roles. To enable all members of staff, both new and old, to contribute to the success of Games Media, the senior management team led by Chairman Roy Howell and Chief Executive Officer Andrew Ludlow, recently hosted a staff conference. 'Charter Party', named after the companies HQ 'Charter Court', was held at Dunstall Park Race Course and provided a relaxed environment for all team members to meet up and listen to a presentation delivered by the senior management and which provided the team with an overview of key roles and responsibilities and outlined the companies development to date and strategic objectives for the future. "With such a rapid yet controlled expansion in our staff base, we realised that with so many new faces in the building, we needed to communicate to those unfamiliar with the business who we are and where we're heading. I think the presentation was a huge success and feedback from everyone has been very positive and we will make them a regular event" commented Andrew Ludlow. Following the conference, the team decamped to Monmore Green Greyhound Stadium to enjoy a fun night 'at the dogs'. The highlight of the evening was the Games Media Challenge Race, which provided a superb photo opportunity as Roy Howell and various staff members presented the winning owner with a cheque and trophy "Our team is Games Media's most valuable asset and it is important that we encourage and motivate to keep the enthusiasm strong in the business. An evening at the dogs is a great way for the team to relax, get to know one another outside of the work environment and have fun and a bit of a flutter. We all had a great evening and I look forward to repeating the event" concluded Roy Howell, Chairman of Games Media. Brian Davies Appointment Games Media are pleased to announce that with effect from Monday 3rd July 2006, Brian Davies has taken up a permanent position with Games Media, following a successful period of consultancy. Brian has been appointed to the role of Director of Logistics and Supply, and will join the executive management team reporting directly to Andrew Ludlow, Chief Executive Officer. Andrew Ludlow commented: “Games Media operates an outsource strategy regarding the supply and build of analogue and digital gaming and entertainment products. It is vital this external supply function is managed, reviewed and continually improved in line with our Product Development and Sales and Marketing strategy. Brian will take full responsibility for ensuring our manufacturing partners meet our business requirements in terms of design, quality and product supply lead times. This is an important role for the business and Brian’s experience in manufacturing process and control, purchasing and planning will be invaluable. In addition, Brian will take responsibility for the Charter Court premises, and will head up Games Media’s drive towards ISO.9001.2000 accreditation, which will include the development and implementation of new business systems and processes. This senior appointment has been made to strengthen our commitment to improved product quality, performance and supply, and I am delighted to welcome Brian as a permanent member of the team.” Pub Gamer Lights Up Jackpot LONDON – 7 December, 2009 – A lucky pub regular will be swapping the lights of Lichfield for the bright lights of Vegas after winning a competition run by gaming machine provider Games Media. Kevin Dixon won the holiday for two when he was given a promotional scratch card in his local pub, the Doctor Johnson, to celebrate the arrival of the revised stake and prize levels for amusement with prizes (AWP) machines. Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], circulated more than one million cards throughout its customers’ pub venues operating the Juice digital gaming machine. Kevin said: “I really never expected to win when I was given the scratch card. I’ve always wanted to visit Las Vegas so this is a dream come true. The competition was really easy to take part in and Juice is a fun and easy to play fruit machine that I’ll be playing a lot more often.” Games Media used the promotion to raise customer awareness of the increased £1 stake and £70 prize levels, giving support to pub licensees when the change took place. Andrew Ludlow, Managing Director of Games Media, said: “Stakes and prizes has been a major change and a huge opportunity for pubs and licensees. We wanted to come up with a promotional mechanic which would help communicate this change and provide added value for our pub retailing customers. “The scratch card competition proved a highly effective tool, not just because of the attractive prize on offer but also the synergy between our video AWP gaming content and the type of jackpot slots people immediately associate with Vegas.” Kevin is in the process of planning his holiday and should be enjoying the sights and sounds of Vegas ’ legendary Strip early in the New Year NEW OPERATIONAL ROLE FOR DIGITAL GAMING SPECIALIST LONDON – 4 June, 2010Digital gaming machine specialist Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Shreeve as operations director Formerly sales director at Games Media, Ian has been with the business from the very beginning and played an instrumental role in its success. Andrew Ludlow, the company’s managing director, said: “I am delighted to announce Ian’s appointment. He has demonstrated a clear passion and understanding of our business, is totally committed to digital and maximising growth opportunities for our partners and is certainly the right man for the job.”Ian’s appointment coincides with the announcement that chief operations officer Bill Knowles will be leaving Games Media and relocating to France, but will continue to work with the company as a new business consultant. Ludlow said: “As part of Bill’s relocation he will continue to support the Games Media business on a part time basis to identify and develop new business opportunities and will return to the UK regularly to achieve this. “While Bill has only been with Games Media for a relatively short period, he has made a valuable contribution “His understanding of the pub retail environment and latterly within business intelligence space has allowed us to shape the business for its next stage of growth and I genuinely look forward to the remainder of 2010 and the opportunities that clearly exist .”Established in 2003, Games Media specialises in the supply of server based, digital gaming and entertainment solutions to UK pubs. .
	Games Media News
> New operational role for digital gaming 06/10 > Machine Gamers Are Up For the Cup 05/10 > Appointment will boost content delivery 04/10 > Chief executive role announced 03/10 > Marston's Digital Roll Out Reaches 12/09 > Pub Gamer Lights Up Jackpot 12/09 > GM Appoints Chief Operation Officer 09/09
ARCHIVE >> > GM Industry News: Pub Gaming 06/09 > GM Drives Pub Gaming With Incentive 03/09 > GM Debuts VAWP Machine 'Replay' 01/09 > Raising A Glass To Another New... 10/08 > The International Gaming Expo... 12/088 > Called To The Bar By Marston's 10/08

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