Games Media Drives Pub Gaming with Six Week Incentive Programme

---

Server based gaming operator Games Media, a wholly owned subsidiary of
Scientific Games Corporation [Nasdaq: SGMS], has completed a staff incentive
programme to reward best practice in its digital pub venues.

The incentive programme, called ‘Hit the Jackpot’, was run separately with each
of Games Media’s pub retail customers: Admiral Taverns, Marston’s Pub Company,
Marston’s Inns and Taverns, Enterprise Inns and Greene King.

It was designed to reward pubs which successfully increased machine income on the
JUICE digital fruit machine.  A total of 169 pubs took part and the three best performers
from each company – 15 pubs in total – were presented with prizes ranging from
holidays to shopping vouchers

Andrew Ludlow, Managing Director of Games Media, said: “The incentive programme was
designed to not only get more customers playing the machines but also for licensees to see
the benefits to their business if they proactively promote their gaming and entertainment offer.

“We created a competitive element for each pub company, whereby their participating
outlets competed against each other and weekly league tables were issued to show their position.”

Participants were encouraged to promote their machines using marketing collateral provided by
Games Media, which included point of sale material and a lucky dip promotion for winning free plays.

The pubs were also invited to run a promotional evening, where specialist staff from Games Media
spent time on site hosting a JUICE machine ‘bank the highest’ competition to give customers a
chance to win a cash prize.

“These tactics were a great way of getting users to fully engage with digital gaming technology
and experience for themselves the benefits compared to outdated analogue machines,”
said Andrew Ludlow.

Prizes were awarded to the three venues from each pub company which demonstrated the most
successful machine performance.  These included a £500 holiday voucher for first place, £200
shopping voucher for second and a bottle of champagne for third.

The British Protection in Manchester achieved first place for Marston’s Pub Company.

Licensee Paul Griffin said: “Our customers really enjoyed the promotional night and have already
asked us when the next one will be.  We had people coming in from another nearby pub to play
on our machines, so we definitely saw an increase in usage.

“The best thing about digital machines is that they give more variety to our customers so they never
get bored of playing.  Meanwhile the incentive programme has made me more aware of the benefits
of regularly refilling my machines.”

Andrew Ludlow said overall the incentive programme highlighted the importance of digital
gaming for pubs.

“Entertainment is an important part of a pub’s overall customer offer and the flexibility of digital
gaming offers packages that can be tailored to give players even more variety to enjoy,” he said.

“Pub staff also really need to be aware of and buy into the machine offer and this includes the
promotion and positioning of the cabinets to generate maximum income. 

“This six week intensive marketing period shows the positive results of putting more emphasis on
gaming and entertainment, which could really boost income if continued throughout the year.”

Games Media Debuts VAWP Machine 'Replay' At International Gaming Expo

---

Games Media, a wholly-owned subsidiary of Scientific Games Corporation
[Nasdaq: SGMS], has unveiled a new Video Amusement with Prize (VAWP)
machine for UK pubs specifically designed to broaden the cabinet offer
available to machine players in its digital venues.

‘Replay’ combines the benefits of digital, such as superior computer graphics, multiple
games and a high resolution touch screen display, with some of the design features
of traditional analogue gaming equipment.

It makes its market debut at the International Gaming Expo (IGE) at Earls Court, London,
this week (27-29 January) on stand 4235.

Steve Murray, Development Director of Games Media, said: “This innovative development
shows our commitment to what we firmly believe is the future for the pub gaming sector.
It is another step forward in our drive to convert pub retailers and machine players from
analogue to digital.

“We know some game players can be wary of new technology, but once introduced to
digital terminals they enjoy the improved game play and choice over their traditional
analogue counterparts.

“The development of Replay has been a direct result of working with machine players
via market research, focus groups and our pub retail partners to further enhance
Games Media’s product offer. It combines the best of both analogue and digital
machines and will ease the transition for players. We are the first gaming and
entertainment provider to offer retailers such an approach.”

Replay is part of a whole suite of products designed by Games Media to help pub
companies and their retailers grow machine income and make digital gaming and
entertainment an integral part of their overall business offer.

The Replay machine boasts realistic video spinning reels, superior graphics and game play,
along with the latest high resolution 32” touch screen display. It has a larger footprint, tactile
push buttons and eye catching LED lighting to enhance the playing area and player experience.

As with all Games Media’s digital gaming and entertainment machines, content updates and
new licensed games can be downloaded to Replay remotely as soon as they are available.

Steve Murray added: “The revenue from traditional analogue AWP machines is in decline and
pubs have to update their overall gaming provision in order to reverse this trend. Maintaining
the status quo or doing nothing isn’t a forward option.

“Switching to a digital platform is the only opportunity to appeal to the huge customer base that
currently does not engage with the traditional offer.”

Games Media is spearheading the transition to digital gaming and entertainment and has the
largest number of digital gaming machines deployed in the UK pub market.

Its offer is a fully integrated, end to end digital gaming and entertainment solution, which
consists of ‘Amusement with Prizes’ (VAWP) machines, ‘Skills with Prizes’ (SWP) machines and
digital music systems. Traditional cue sports products can also be provided in partnership with
market specialist Bar Billiards to complete the package.

RAISING A GLASS TO ANOTHER NEW SUPPLY DEAL

---

Server based gaming operator Games Media, a wholly-owned subsidiary of
Scientific Games Corporation [Nasdaq: SGMS], has extended its reach into the
digital gaming and entertainment market for UK pubs.

With supply deals already secured recently with Marston’s Pub Company, Admiral
Taverns and the Orchid Group, the company is now confirming a further agreement
with Enterprise Inns.

A total of 590 gaming terminals will be installed in 250 Enterprise pubs, increasing
Games Media’s total pub portfolio and its share of the pub gaming market.

Andrew Ludlow, managing director of Games Media, said: “Games Media has
succeeded where other suppliers have failed in supplying and operating digital
entertainment solutions for the UK pub sector. We are consistently bucking the
trend of declining machine revenues with our digital VAWP and SWP proposition.”

Games Media’s networked machines allow the company to offer a turnkey solution
which can adapt to changing customer needs and be tailored to any venue. New
menus and game content can be downloaded overnight, allowing pubs to maximise
the opportunity from their machine revenue, while sophisticated systems allow for quick
and easy data transfer and remote maintenance.

In addition, Games Media also supplies and manages digital music systems and traditional
pool tables in partnership with Bar Billiards, making it a one stop shop for pub gaming and
entertainment.

Andrew Ludlow added: “We are very excited that after extensive trials our performance has
merited formal contracts with a number of the country’s leading pub operators. We have
been working closely with all our customers to deliver the best products, content and service
and look forward to expanding the digital gaming and entertainment available in their pubs
and increasing their machine income.”

Russell Wood, head of retail services at Enterprise Inns, said: “We are pleased to extend our
agreement with Games Media. They continue to offer leading edge gaming solutions for the
pub sector and are committed to our retailers and the company.

“We look forward to continued development of product and game content which could further
be enhanced by the current review of stakes and prizes and then delivered quickly onto the
network to deliver a new opportunity to our retailers.”

Games Media Specialist Is Callled ToThe Bar By Marston's

---

Games Media has been awarded a contract by Marston’s Pub Company to supply digital gaming
machines to 230 of its pubs.

The agreement follows a successful trial in 30 leased and tenanted Marston’s pubs and will
see a total of 578 digital server based gaming machines installed in the estate.

Games Media is supplying both digital VAWP and SWP machines, digital music systems and
traditional pool tables, which are provided in partnership with Bar Billiards.

The systems are linked to a customised communications infrastructure, which allows for quick and
easy data transfer, active content management and distribution and remote maintenance.

In addition, Games Media is also providing, venue management of the gaming offer product
promotion and customer training.

Andrew Ludlow, managing director of Games Media, said: “We are extremely encouraged that
after an extensive trial Marston’s has decided to award us a formal agreement, increasing our
number of sites with them.

“Games Media has assembled a proven content suite which includes the very best games
available created both in house and sourced from ‘best of breed’ development partners.

“We look forward to expanding the digital gaming and entertainment offer in Marston’s pubs
and working with them to drive income.”

James Coxon, leisure machines executive for Marston’s Pub Company, said: “Leisure machine
revenue is still an integral part of our business. The partnership with Games Media offers our
pub retailers quality products, high performing games and a reliable service.”

Marston’s Pub Company has 1,700 leased and tenanted pubs throughout England and Wales.
The company is part of Marston’s PLC, a leading independent brewing and pub retailing business.

Games Media is a wholly owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS]
and specialises in the design, supply and publishing of pay to play content for pub retailers.

CHIEF EXECUTIVE ROLE ANNOUNCED TO SUPPORT DEVELOPMENT OF UK GAMING FIRMS

---

Gaming group The Global Draw and Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Timmis as Chief Executive, reporting to Steve Frater
who will continue in his role as Executive Chairman.

Mr Timmis brings strong UK and international experience and will strengthen the existing team by supporting
growth initiatives anticipated at The Global Draw and Games Media.

Timmis previously held the position of Group General Manager, Corporate Development, at Aristocrat Leisure in Australia and played a key role in developing long term strategies including re-engineering Aristocrat’s supply
chain, extending its product range and completing a number of significant acquisitions.

As Chief Executive, Timmis will initially focus on developing a growth strategy for The Global Draw’s international business.  He will also oversee the successful integration of the Videobet gaming platform into The Global Draw
and Games Media following the recently announced international partnership between Scientific Games and Playtech to design and promote new integrated gaming solutions.

Steve Frater, Executive Chairman of The Global Draw and Games Media, said: “This is an exciting new role to support the long term growth and development of our two business divisions in their respective markets.

“Ian is a widely experienced senior executive with extensive international experience in a variety of industries
and proven leadership capability at the highest level.  We look forward to welcoming him on board.”

Marston's Digital Roll Out Reaches An Additional 350 Pubs

---

Marston’s Pub Company, the tenanted and leased division of Marston’s, has announced it is extending the
rollout of digital gaming technology across its estate.

The move follows the successful deployment of digital machines in 250 Marston’s pubs, clearly demonstrating
the company’s commitment to the future of digital gaming.

A further 350 sites throughout the Marston’s total estate will have new equipment installed by leading digital
supplier Games Media, which provides server based gaming and entertainment solutions for the UK pub market.

Pubs will receive a combination of Games Media’s JU!CE digital amusement with prizes (AWP) machine and
IND:E II skill with prizes (SWP) machine, both incorporating the company’s highly successful ticket out alternative payment solution. 

Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has been
supplying gaming and entertainment equipment to Marston’s Pub Company since 2007.  The new
agreement more than doubles its installed base from 250 to 600 pubs and an estimated 1,400
gaming terminals.

Andrew Ludlow, Managing Director of Games Media, said: “Digital is the best way forward for pub retailers
eager to grow their machine income and offer a more flexible and comprehensive gaming solution for their customers.

“We have seen a very clear decline in analogue AWP performance and volumes produced.  While it’s fair to
say the increased stake and prize levels provided an initial performance boost to analogue machines the
income now is at best flat.  Revenues from digital, however, are progressively getting stronger.

“We are absolutely thrilled to see Marston’s showing such confidence in our digital solutions and broadening
their reach.  We have worked in close partnership with them on the development of a number of new initiatives
such as ticket out to ensure the best delivery of digital technology in venue, which has yielded fantastic results
for all concerned.”

James Coxon, Leisure Machines Executive for Marston’s Pub Company, said: “We are happy to extend our
business with Games Media as over the past two years we have seen some very positive developments made
by their business.  This has resulted in more than encouraging profit returns for our pub retailers and this in
turn is helping the overall sustainability of their outlets.”

Games Media Backs Another Winner!

---

Games Media,the midlands based content development company has undergone a frenetic period of
restructuring and centralisation of resources during the first half of this year. All business functions are
now based at the company's new HQ in Wolverhampton. The finance and development teams in particular
have been strengthened by the recent arrival of a number of new staff members as the business has resourced
up to ensure the companies key strategic objectives are delivered.

In just under three years the Games Media team has grown to over 60 members of staff, of which
over 50% are employed in games design and development roles. To enable all members of staff,
both new and old, to contribute to the success of Games Media, the senior management team led by
Chairman Roy Howell and Chief Executive Officer Andrew Ludlow, recently hosted a staff conference.
'Charter Party', named after the companies HQ 'Charter Court', was held at Dunstall Park Race Course
and provided a relaxed environment for all team members to meet up and listen to a presentation
delivered by the senior management and which provided the team with an overview of key roles and
responsibilities and outlined the companies development to date and strategic objectives for the future.

"With such a rapid yet controlled expansion in our staff base, we realised that with so many new
faces in the building, we needed to communicate to those unfamiliar with the business who we are and
where we're heading. I think the presentation was a huge success and feedback from everyone has
been very positive and we will make them a regular event" commented Andrew Ludlow. Following the
conference, the team decamped to Monmore Green Greyhound Stadium to enjoy a fun night 'at the dogs'.
The highlight of the evening was the Games Media Challenge Race, which provided a superb photo
opportunity as Roy Howell and various staff members presented the winning owner with a cheque and trophy
"Our team is Games Media's most valuable asset and it is important that we encourage and motivate to keep
the enthusiasm strong in the business. An evening at the dogs is a great way for the team to relax, get to know
one another outside of the work environment and have fun and a bit of a flutter. We all had a great evening
and I look forward to repeating the event" concluded Roy Howell, Chairman of Games Media.

Brian Davies Appointment

---

Games Media are pleased to announce that with effect from Monday 3rd July 2006, Brian Davies
has taken up a permanent position with Games Media, following a successful period of consultancy.

Brian has been appointed to the role of Director of Logistics and Supply, and will join the executive
management team reporting directly to Andrew Ludlow, Chief Executive Officer.

Andrew Ludlow commented: “Games Media operates an outsource strategy regarding the supply and
build of analogue and digital gaming and entertainment products. It is vital this external supply function
is managed, reviewed and continually improved in line with our Product Development and Sales and
Marketing strategy.

Brian will take full responsibility for ensuring our manufacturing partners meet our business requirements
in terms of design, quality and product supply lead times.

This is an important role for the business and Brian’s experience in manufacturing process and control,
purchasing and planning will be invaluable.

In addition, Brian will take responsibility for the Charter Court premises, and will head up Games Media’s
drive towards ISO.9001.2000 accreditation, which will include the development and implementation of
new business systems and processes.

This senior appointment has been made to strengthen our commitment to improved product quality,
performance and supply, and I am delighted to welcome Brian as a permanent member of the team.”
 

Pub Gamer Lights Up Jackpot

---

LONDON – 7 December, 2009 –

A lucky pub regular will be swapping the lights of Lichfield for the bright lights of Vegas after winning a
competition run by gaming machine provider Games Media.

Kevin Dixon won the holiday for two when he was given a promotional scratch card in his local pub, the Doctor Johnson, to celebrate the arrival of the revised stake and prize levels for amusement with prizes (AWP) machines.

Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], circulated more
than one million cards throughout its customers’ pub venues operating the Juice digital gaming machine.

Kevin said: “I really never expected to win when I was given the scratch card. I’ve always wanted to visit
Las Vegas so this is a dream come true.  The competition was really easy to take part in and Juice is a
fun and easy to play fruit machine that I’ll be playing a lot more often.”

Games Media used the promotion to raise customer awareness of the increased £1 stake and £70 prize levels,
giving support to pub licensees when the change took place.

Andrew Ludlow, Managing Director of Games Media, said: “Stakes and prizes has been a major change and
a huge opportunity for pubs and licensees.  We wanted to come up with a promotional mechanic which
would help communicate this change and provide added value for our pub retailing customers.

“The scratch card competition proved a highly effective tool, not just because of the attractive prize on offer
but also the synergy between our video AWP gaming content and the type of jackpot slots people immediately associate with Vegas.”

Kevin is in the process of planning his holiday and should be enjoying the sights and sounds of Vegas’ legendary Strip early in the New Year

CHIEF EXECUTIVE ROLE ANNOUNCED TO SUPPORT DEVELOPMENT OF UK GAMING FIRMS

---

Gaming group The Global Draw and Games Media, a wholly-owned subsidiary of Scientific Games Corporation [Nasdaq: SGMS], has announced the appointment of Ian Timmis as Chief Executive, reporting to Steve Frater
who will continue in his role as Executive Chairman.

Mr Timmis brings strong UK and international experience and will strengthen the existing team by supporting
growth initiatives anticipated at The Global Draw and Games Media.

Timmis previously held the position of Group General Manager, Corporate Development, at Aristocrat Leisure in Australia and played a key role in developing long term strategies including re-engineering Aristocrat’s supply
chain, extending its product range and completing a number of significant acquisitions.

As Chief Executive, Timmis will initially focus on developing a growth strategy for The Global Draw’s international business.  He will also oversee the successful integration of the Videobet gaming platform into The Global Draw
and Games Media following the recently announced international partnership between Scientific Games and Playtech to design and promote new integrated gaming solutions.

Steve Frater, Executive Chairman of The Global Draw and Games Media, said: “This is an exciting new role to support the long term growth and development of our two business divisions in their respective markets.

“Ian is a widely experienced senior executive with extensive international experience in a variety of industries
and proven leadership capability at the highest level.  We look forward to welcoming him on board.”