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Scientific Games Awarded Trial Agreement with Admiral Taverns
Adds 2,600 Pubs to Games Media’s Addressable Market NEW YORK, November 6, 2007 – Scientific Games [NASDAQ:SGMS] announced its wholly owned subsidiary Games Media, has been awarded an agreement to supply an integrated digital solution for commercial trial with Admiral Taverns, the UK’s largest independent tenanted and leased pub operator, managing 2,600 sites throughout the UK. This brings Games Media’s total addressable market to five chains or 14,000 pubs, approximately 25% of the UK pub market. The trials will initially involve four pubs completely converting to digital in the first phase, with agreements in place for progressive expansion to follow upon successful performance. The offer is fully supported by the market-leading service and installation expertise of The Global Draw, Games Media’s sister company, and Games Media’s dedicated customer relationship team. The gaming terminal solution consists of “Amusement With Prizes” (AWP) machines, “Skills With Prizes” (SWP) machines and digital music systems linked to a customized communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance. In addition, the Company will supply venue management, product promotion and customer training. Games Media has assembled an extensive and proven content suite which includes the very best games available created both in house and sourced from “best of breed” development partners. The solution is completed with traditional cue sport products provided in partnership with Bar Billiards, a recognized market specialist. “We are extremely encouraged to announce an additional leading pub retailer has decided to support our newest comprehensive pub solution, bringing our trial to five total retailers and our addressable market to 14,000 pubs,” commented Andrew Ludlow, CEO of Games Media. “Admiral Taverns is a rapidly growing pub retailer and we believe a perfect role model for this paradigm shift. We have confidence that our trial will prove successful and lead to future trials with other pub estates in the coming months.” “We were very impressed with Games Media’s digital gaming solution designed especially for pub retailers and the way they have gone about the process of setting this up,” said Admiral Taverns’ Head of Machines, Tony Guy. “We believe Games Media and Scientific Games’ new style of gaming and entertainment should be given the opportunity to increase our revenues and we are enthusiastic to enter into extensive commercial trials and explore the benefits and advancement of this product.”  Pub Retailers Sign up for Digital NEW YORK, October 12, 2007 – Scientific Games [NASDAQ:SGMS] announced its wholly owned subsidiary Games Media, has been awarded agreements to supply an integrated digital solution for commercial trials with four major pub retailers at the forefront of digital development: Enterprise Inns, Greene King, Orchid Group, and The Spirit Group, spanning both the managed and leased/tenanted sectors. Between them, these four pub retailers control over 11,000 pubs, representing approximately 20% of the total U.K. pub market. The trials will initially involve approximately 75 pubs completely converting to digital in the first phase, with agreements in place for progressive expansion to follow upon successful performance. Games Media believes it is the only UK Solutions provider currently offering a fully integrated digital proposition that is specifically customized for pub retail. The gaming terminal solution consists of “Amusement With Prizes” (AWP) machines, “Skills With Prizes” (SWP) machines and digital music systems linked to a customized communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance. In addition the Company will supply venue management, product promotion and customer training. Games Media has assembled an extensive and proven content suite which includes the very best games available created both in house and sourced from “best of breed” development partners. The solution is completed with traditional cue sport products provided in partnership with Bar Billiards, a recognized market specialist. This announcement comes nine months after Scientific Games’ acquisition of Games Media and the subsequent unveiling of the company’s intentions to develop and supply turnkey digital solutions to the UK pub retail market. The offer is fully supported by sister company, The Global Draw’s market leading service and installation expertise; together with Games Media’s dedicated customer relationship team. Andrew Ludlow, CEO of Games Media commented, “The teams at Games Media and Global Draw have worked tirelessly to develop and introduce a comprehensive solution in a relatively short time. We are delighted that these leading pub companies support our strategy and technical solution. We have already installed several locations, and initial revenue performance is extremely encouraging and ahead of expectations. We are engaged with a number of other pub retailers and expect to conclude further agreements in the weeks to come and are on target to conclude significant roll out contracts during 2008.” Russell Wood, Head of Retail Services at Enterprise Inns added, “We are very pleased to be working closely with Games Media and Scientific Games on delivering an integrated digital gaming solution to our pub retailers. Our video gaming trials have had successful results so far and we are enthusiastic to enter into a wider commercial trial and to work with our pub retailers to identify the key benefits and practical deployment of this new style of gaming and entertainment.”.  Games Media At Preview 2008 Games Media are once again looking forward to exhibiting at Preview 2008 and have been ever present at this important exhibition following the Company’s formation in 2003. Games Media can be found in their usual position in the Champagne Suite on stand CH29/30 at the Novotel Hammersmith, London. The Games Media stand will host a selection of the company’s latest Category C, Category B4 and digital entertainment terminals and will provide an opportunity to see a comprehensive range of fully compliant gaming products. Fully 240 regulation complaint, the new Category C titles on display will include Juggling Jackpots Gold, Bank Buster, and Knockout, which has already received heavyweight approvals from the key pub retailers together with Trivial Pursuit™, the first ever licensed Category C product from Games Media. Fully licensed by Hasbro, Trivial Pursuit™ features the famous playing board offering the player a chance to play around to collect wedges for cash. Adding to this substantial line up will be Powershots, a legacy registered rebuild with £35 option as standard which is switchable to £5, offering full operational flexibility. New Category B4 developments to be exhibited will include Club Juggling Jackpots, a game based closely on the extremely successful Juggling Jackpots game concept. Club Powerzone, a traditionally styled jackpot game completes this line up. This strong portfolio of gaming titles is set to continue Games Media’s success in developing quality, entertaining pay-to-play products for the UK market.  At the Forefront of VAWP Games Media, the west midlands based games company is at the forefront of developing digital pay-to-play content for the UK market. Now under new ownership by Scientific Games, the worlds leading lottery solutions provider, the company has entered a new phase in its continued growth. Games Media is now concentrating on developing a fully integrated end-to-end turnkey digital entertainment solution for the pub retail market. Peter Davies, Director of Business Development for Games Media explains further, “Games Media is well known for producing and sourcing best of breed digital games both games of skill and games of chance. We have a superb in house development team which has been hand picked with wide ranging expertise and experience. We also have excellent development partners and as such we have an extensive robust digital content pipeline which includes the best games currently available. Games such as Roulette and Road to Vegas from Games Media, Casino Royale and Billy the Quid from Cool Games and Bullseye and Deal or No Deal from Bell Fruit Games have driven up cash box performance in extensive Pub Retailer trials to establish JU!CE® in a market leading position.” “In addition we have spent two years developing and refining the JU!CE® terminal, part of an integrated  Games Media Appoints Head of ContentGames Media have today announced the appointment of Peter Swinden to the newly created position of Head of Content. Peter Swinden joins Games Media from Gamestec where he was most recently Senior Product Manager, responsible for evaluation, purchasing and asset management of gaming products. Andrew Ludlow, Chief Executive Officer, Games Media commented, “Peter is a well known and highly respected industry professional with an extensive background in commercial operating and development of pay to play products gained from 26 years in the gaming industry. This senior appointment reflects the importance we are placing on developing, sourcing and managing compelling market leading digital content, as we evolve our Digital Entertainment Solutions for the UK Pub Retail market. We are delighted he has chosen to join us at such a formative time for Games Media and we are looking forward to welcoming him to the team.” Peter Swinden takes up his new position from May 8th.  Games Media Strengthens Management TeamGames Media are delighted to announce the appointment of a new member to the management team. Dean Standing joins Games Media as Senior Customer Relationship Manager, reporting to Ian Shreeve, Director of Sales. Dean joins Games Media from Gamestec, where he most recently held the position of Regional Business Manager for the Western Region. Prior to this Dean has held senior commercial positions at Leisure Link and Allied Domecq. Commenting on his appointment Ian Shreeve advised, “Dean is a proven, customer-focused, results-orientated individual with strong commercial, analytical and communication skills. His experience of multi-site and supplier management from both an operator and a retailing perspective will prove invaluable in ensuring Games Media develops and delivers its fully integrated digital gaming and entertainment solution to market. We are delighted with Dean’s appointment and he is a valuable addition to the team. Dean Standing commenting on his new appointment added, “I am very pleased to be joining Games Media at such a formative and exciting time. The company has grown quickly over recent years and its fresh and unhindered approach to market and reputation for innovation is extremely appealing. I look forward to building a focused and professional customer relationship team and to help deliver the companies objective of becoming a leading solutions provider of digital gaming and entertainment into Pub Retail. Dean takes up his new position from April 16th.  ATEI 2007 REPORT JU!CE® and Indego™ were undoubtedly the star attractions for Games Media at ATEI 2007. The revamped exhibition was an extremely important show for Games Media following there recent acquisition by Scientific Games and once again Games Media had a significant presence with one of the largest stands in the coin-op sector displaying a superb array of both digital and traditional gaming and entertainment products. The stand's innovative design and layout attracted much attention and visitors to the stand were clearly impressed both with the product range and hospitality on offer. Ian Shreeve, Director of Sales commented, "Whilst the new exhibition layout caused us some uncertainty in the run up to the show, it was evident from the first morning that the quality of visitor had improved. We didn't experience the 'scrum' in the aisles or around our products as in previous years, but this allowed us to spend quality time with our customers in a comfortable environment. We got to see everyone we wanted to see plus we were able to propagate new business and generate considerable business opportunities to be followed up post show." In addition to UK based visitors, Games Media also noted a significant number of overseas visitors. This was supported by Conei Corporation, Games Media's Spanish partner who were represented on the stand by GiGames, showcasing a range of digital products for the Spanish market. Andrew Ludlow, Chief Executive Officer commented," ATEI presented the perfect opportunity to meet with our overseas partners including Conei and Tabcorp as well as visitors from our parent company and we welcomed Lorne Weil, Chairman and Chief Executive Officer of Scientific Games onto the stand".Visitors were able to view Games Media's integrated 'Digital Pub' solution including gaming, entertainment, music and plasma screens all 'connected' via a network. Using secondary 'Top Box' screens on Indego™ and JU!CE®, video images from Sound Leisure's latest digital juke box, overlaid with customised promotional messages were also on view. A comprehensive range of digital gaming titles featured on JU!CE® including 6 new titles unveiled at the show. Titles such as Snakes & Prizes, Alien Encounters, Reel Bingo and Box Clever all from Games Media together with Billy the Quid from Cool Games and Deal or No Deal from BFG complete the strongest line up of digital content available in the AWP sector. With more titles in development, JU!CE® is setting high standards and looks set to make a significant impact in the market. Indego™, Games Media's entertainment terminal also featured the very latest content available, including Skill Ball Bingo and Deal or No Deal, together with innovative 'in house' titles such as Pub Series Cricket, Hangman Paparazzi and Trivia Whiz. Customer feedback was extremely positive and the resulting order book backs this up and looks set to position Indego™ as a worthy successor to IND:E®.Games Media's product range was completed by a strong line up of 'analogue' AWP and Club titles including Bucks Bunny from Cool Games which received full approvals at ATEI and has already taken considerable orders, together with the recently fully approved Money Spider from AC Games and Club Spinner from Games Media. "ATEI 2007 was a landmark show for Games Media" said Ludlow."We began the year under new parentage and with renewed vigour, and the feedback we have had from the show gives us great impetus to push on to deliver exciting and compelling digital solutions to the market in this year of what we expect will be significant change and opportunity." ATEI 2007 Build Up ATEI 2007 is set to be a very exciting show for Games Media who have once again taken stand 700,
Games Media appoints Operations Director
Games Media, a wholly-owned subsidiary of Scientific Games [NASDAQ: SGMS], announces the Digital estate Peter was instrumental in the roll out of the Server Based Gaming (SBG) product to major retailers
time of change and opportunity in the retail pub market. He will play a key role in driving our business forward best in customized digital gaming and entertainment solutions to our customers. With Peter’s enthusiasm and drive, I am confident he will ensure we continue to deliver outstanding service and results at this time of rapid growth for our business.
 BARCREST GROUP, GAMES MEDIA & THE GLOBAL DRAW ANNOUNCE STRATEGIC RELATIONSHIP LONDON – April 17th 2008 – Barcrest Group, along with Games Media and The Global Draw, wholly owned subsidiaries of Scientific Games (NASDAQ:SGMS), have today announced a strategic relationship that will see the organisations working closely in a number of key markets. At the heart of the relationship are a number of new content provision agreements, whereby Barcrest Group will develop video content for Games Media’s Juice platform and Games Media and The Global Draw will develop video content for Barcrest Group’s Triple 7 cabinet and ICONIC sb server-based gaming system. These new agreements, covering the provision of content into Pubs, Arcades, Bingo Halls, and Private Members’ Clubs, build on the existing agreement covering the supply of Barcrest Group video game content to Licensed Betting Offices on the Global Draw (Nevada™) platform; and are aimed at providing a greater choice for the player and building machine revenues for retail partners. Barcrest Group and Games Media are also announcing an agreement under which Games Media will develop reel-based products on the Horizon cabinet and MPU5 technology, to be manufactured at the Barcrest Group factory in Ashton-under-Lyne. Andrew Ludlow, CEO of Games Media, commented, “These agreements are an important part of our strategy to deliver the best possible content and solutions to our partners. The UK market is facing some very real challenges and we believe the collaborative approach of this relationship and its specific agreements send a very clear signal of our commitment to the future of those sectors in which we are engaged. ” Steve Frater, Managing Director of The Global Draw worldwide, continued, “Both The Global Draw and Games Media have a clear focus in their respective areas and have created market leading performance in the supply of integrated gaming solutions. The relationship with Barcrest Group brings together two of the leading organisations in the UK and Continental European gaming market and with them access to a fantastic resource pool that I am confident will bring value to our respective organisations and customers ” Robert White, Managing Director of IGT-UK, summarised “There is a natural affinity between our companies, thanks to a shared philosophy on the importance of quality game content. This strategic relationship and the respective content provision agreements are consistent with Barcrest Group’s strategy of finding additional routes to market for its game content and opening the Triple 7 and ICONICsb platforms to key strategic game development partners to maximise choice for our customers.” The Global Draw and Games Media Strengthen Management Team
The Global Draw and Games Media Strengthen Management Team LONDON & WOLVERHAMPTON - May 1,2008 – The Global Draw and Games Media, wholly-owned subsidiaries of Scientific Games (NASDAQ: SGMS), are pleased to announce a series of new appointments designed to strengthen their respective management teams for future growth. Steve Frater, currently, Managing Director, Worldwide of The Global Draw, is appointed Chairman and CEO of both The Global Draw and Games Media effective July 1st 2008. Phil Horne will be joining the group as Managing Director of The Global Draw. Phil has many years of gaming industry experience, and joins the group from Gala Coral where he was most recently Deputy Compliance Director since 2007. Prior to that Phil held the role of Director of Gaming at Coral since 1996, where he was responsible for the introduction of gaming machines into their retail estate and championed the upgrade from Analogue to Server-Based Gaming machines. Phil is well respected in both the Bookmaking and Gaming Machine industries. Phil also has a sound operational background to match his recent involvement in the compliance and legislative changes both industries have undergone over the past year. Phil will relinquish his duties at Gala Coral at the end of June, joining The Global Draw on July 1st 2008. Andrew Ludlow is Managing Director of Games Media, where he continues to lead the industry’s transformation from Analogue to Server-Based Gaming in the pub market. Rick Mountney joins the Group in June as Head of Content Management for The Global Draw. Rick joins The Global Draw from William Hill plc where he is currently their Product Development Manager, responsible for both retail and online content. Prior to that Rick held increasingly senior development roles at IGT’s Barcrest division for over 15 years. Rick’s appointment underlines the commitment of Global Draw to developing market leading content both for the rapidly developing B2/B3 market in the U.K. and our eve increasing presence internationally. Christine Jinks joins the team in May as Director of Marketing with responsibility for developing and implementing an integrated marketing strategy for both The Global Draw and Games Media. Christine is currently Senior Strategy Manager at Rank plc where she is responsible for their Casino estate. Prior to that Christine was Marketing Manager for the Pioneer Pub Company. Lorne Weil, Chairman and CEO, Scientific Games commented, “These appointments underline the commitment of Scientific Games and the entire Global Draw/Games Media team to continuing this tremendous success story. The fact that we have managed to attract such fine candidates for these new roles from other blue-chip companies is a testament to the market’s recognition of what we have achieved over the last few years and more importantly what we expect to achieve in the future. We welcome these new additions and wish everyone success in their new roles.”
Scientific Games Enters Licensing Arrangement with Hasbro for Games Media Content in the U.K.
NEW YORK, March 10, 2008 – Scientific Games [NASDAQ:SGMS] announced its wholly owned subsidiary Games Media, has entered into a three-year exclusive licensing arrangement with Hasbro, Inc. [NYSE: HAS] for amusement with prize (AWP) and skill with prize (SWP) gaming machines in the UK and Ireland. The agreement allows Games Media the exclusive rights to create games for Hasbro properties including MONOPOLY, CLUEDO, YAHTZEE, CONNECT 4, TRIVIAL PURSUIT and BATTLESHIP. Michael Fuller, Head of Digital Media and Gaming Europe for Hasbro, commented, “We are pleased to expand our relationship with Scientific Games in Europe through Games Media. Games Media is the leader for digital development in their sector and has repeatedly demonstrated its ability to showcase Hasbro’s premium brands in new ways that resonate with the players.” Steve Murray, Development Director of Games Media, added, “Working together, Hasbro and Games Media
Games Media Backs Another Winner!
Games Media,the midlands based content development company has undergone a frenetic period of restructuring and centralisation of resources during the first half of this year. All business functions are now based at the company's new HQ in Wolverhampton. The finance and development teams in particular have been strengthened by the recent arrival of a number of new staff members as the business has resourced up to ensure the companies key strategic objectives are delivered. In just under three years the Games Media team has grown to over 60 members of staff, of which over 50% are employed in games design and development roles. To enable all members of staff, both new and old, to contribute to the success of Games Media, the senior management team led by Chairman Roy Howell and Chief Executive Officer Andrew Ludlow, recently hosted a staff conference. 'Charter Party', named after the companies HQ 'Charter Court', was held at Dunstall Park Race Course and provided a relaxed environment for all team members to meet up and listen to a presentation delivered by the senior management and which provided the team with an overview of key roles and responsibilities and outlined the companies development to date and strategic objectives for the future. "With such a rapid yet controlled expansion in our staff base, we realised that with so many new faces in the building, we needed to communicate to those unfamiliar with the business who we are and where we're heading. I think the presentation was a huge success and feedback from everyone has been very positive and we will make them a regular event" commented Andrew Ludlow. Following the conference, the team decamped to Monmore Green Greyhound Stadium to enjoy a fun night 'at the dogs'. The highlight of the evening was the Games Media Challenge Race, which provided a superb photo opportunity as Roy Howell and various staff members presented the winning owner with a cheque and trophy "Our team is Games Media's most valuable asset and it is important that we encourage and motivate to keep the enthusiasm strong in the business. An evening at the dogs is a great way for the team to relax, get to know one another outside of the work environment and have fun and a bit of a flutter. We all had a great evening and I look forward to repeating the event" concluded Roy Howell, Chairman of Games Media.
Games Media are pleased to announce that with effect from Monday 3rd July 2006, Brian Davies has taken up a permanent position with Games Media, following a successful period of consultancy. Brian has been appointed to the role of Director of Logistics and Supply, and will join the executive management team reporting directly to Andrew Ludlow, Chief Executive Officer. Andrew Ludlow commented: “Games Media operates an outsource strategy regarding the supply and build of analogue and digital gaming and entertainment products. It is vital this external supply function is managed, reviewed and continually improved in line with our Product Development and Sales and Marketing strategy. Brian will take full responsibility for ensuring our manufacturing partners meet our business requirements in terms of design, quality and product supply lead times. This is an important role for the business and Brian’s experience in manufacturing process and control, purchasing and planning will be invaluable. In addition, Brian will take responsibility for the Charter Court premises, and will head up Games Media’s drive towards ISO.9001.2000 accreditation, which will include the development and implementation of new business systems and processes. This senior appointment has been made to strengthen our commitment to improved product quality, performance and supply, and I am delighted to welcome Brian as a permanent member of the team.”  Games Media to Present at ATEI 2008 Wolverhampton – December 7th, 2007 – Games Media, a wholly owned subsidiary of Scientific Games [NASADAQ: SGMS], is pleased to announce their attendance at ATEI 2008 to be held at Earls Court in London on January 22nd, 23rd and 24th. With a new prominent position in the hall, stand G520 is one of the largest stands at ATEI and Games Media will be exhibiting alongside sister company The Global Draw for the first time following the companies acquisition by Scientific Games at the end of 2006. The stand will showcase Games Media’s latest pay to play products including the companies’ networked server based digital gaming and entertainment platforms. ATEI 2008 is set to be an exciting show for Games Media and the companies extensive product range will include a superb selection of Category C and B4 titles alongside the very latest SWP titles from Channel 1 Games and partners. Games Media has assembled an extensive and proven digital content suite which includes the very best games available, created both in house and sourced from “best of breed” development partners. Completing the line up will be the JU!CE® and Indego™ terminals from Games Media’s digital turnkey solution, currently on commercial trial with six of the UK’s largest pub retailers. The digital solution is tailored to each individual outlet and consists of JU!CE® digital gaming terminals and Indego™ digital entertainment terminals and digital music systems sourced from market leader Sound Leisure. Each terminal is linked to a customised communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance. Games Media is also able to offer the very best cue sport products provided by specialist supplier Bar Billiards. The solution is fully supported by the market-leading service and installation expertise of The Global Draw, and Games Media’s own dedicated customer relationship team. In addition to ‘digital’ solutions, Games Media will be showcasing the latest Category C machines including exciting licensed games The Golden Compass, Crystal Maze and Andy Capp. Monster Cash will also be on show and is currently on industry test with strong performance figures and looks set to receive retailer approvals in readiness for February injection. Category B4 product highlights will include Juggling Jackpots Club based on the very successful Juggling Jackpots Cat C title, and Powerzone, a high tech single stake machine, which is continuing to be a strong performer. Finally, following the recent IND:E Update V.1207, the latest SWP titles including Lovatt’s Word Search, Pub Crawl and Golden Compass from Games Media will be on show. Golden Compass, a film adaptation of Philip Pullman’s His Dark Materials, is an exciting fantasy adventure set in an alternative world where people’s souls manifest themselves as animals. Nuts, 1 vs. 100 and The X Factor complete the new game line up which is now available for Games Media’s suite of entertainment terminals featuring the IND:E Content Management system. “The ATEI is the most important date in Games Media’s tradeshow calendar and the 2008 exhibition is going to be the most exciting yet. We have taken up a new stand location within the ATEI hall which provides us with more space allowing us to exhibit alongside our sister company The Global Draw” commented Andrew Ludlow, CEO of Games Media. “ATEI provides the perfect environment to showcase our latest products and we look forward to offering a warm welcome and to demonstrating the very best in pay to play gaming and entertainment.” Games Media appoints Operations Director
Games Media, a wholly-owned subsidiary of Scientific Games [NASDAQ: SGMS], announces the Digital estate Peter was instrumental in the roll out of the Server Based Gaming (SBG) product to major retailers
time of change and opportunity in the retail pub market. He will play a key role in driving our business forward best in customized digital gaming and entertainment solutions to our customers. With Peter’s enthusiasm and drive, I am confident he will ensure we continue to deliver outstanding service and results at this time of rapid growth for our business.’
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